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"Even in a down Michigan economy, Clarity Quest has helped us achieve 85% revenue growth during the past 2 years."
Vision Computer Solutions
Northville, Michigan
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View our marketing portfolio for examples of our award-winning website design, interactive media and print creative.
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Case Studies
Clarity Quest Develops A New Identity and Website for Michigan Technology Startup
IT2 Solutions, a software start-up offering products and consulting services for retail
optical offices, felt that their name was too generic and did not accurately represent their business
offerings. They came to Clarity Quest to explore options for strengthening their brand as well as creating
a company website.
With a significant trade show fast approaching, an aggressive goal was set to completely rebrand and
reintroduce the company and their products at the event. Clarity Quest facilitated the naming process,
helping the company choose AcuityLogic as their new moniker and BlinkTM for their product line.
A new, contemporary-looking set of logos was developed along with complete positioning and messaging for
the company, including a new tagline, mission, and vision statement. In only 3 weeks, Clarity Quest designed,
wrote, and developed the corporate website, extending the new brand to the internet. AcuityLogic reintroduced
itself successfully at the trade event and its new, stronger brand presence is helping the company move forward.
RESULTS
- AcuityLogic has a powerful and cohesive brand that resonates with its audience and accurately conveys the company's products and services.
- The new website, the company's first, presents key information about AcuityLogic's offerings, positioning them as industry experts and encouraging visitor conversion.
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