Out of the Fog Marketing

I had a really interesting call from a prospect this week. He found our firm on Google by using a search term that never crossed our minds to put on our keywords list. We did not search engine optimize our site for this term. After I scheduled our first meeting with him, I quickly typed the search term into Google and found we had the #1 ranking for it.
So if we didn't search engine optimize for it, how did it get to be #1? Well we do have a good number of back links to our site and all the code is in the right places. But more importantly in my mind - we wrote copy on our site that really describes our business service offerings well.
If you write great, simple, and straight-to-the-point headings and copy those leads will come your way.

Labels: backlinks, keywords analysis, search engine optimization