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B2B Nuggets: Chemistry, Budget Trends & the CIO’s Wish List

By December 20, 2014April 11th, 2019No Comments

Check out some of the great marketing posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

The Periodic Table of Content Marketing
Not only is this a handy guide of content marketing strategies and tactics, it’s also an excellent example of great content marketing itself!

2015 Marketing Budget Trends by Channel
This survey of business leaders gives us a great indication of where marketing dollars are going to be spent in 2015. Big increases in spend are predicted for email marketing, social media, mobile, and search.

What Healthcare CIOs Wish for the New Year
If you often target healthcare CIOs like we do, you’ll love this quick overview of the topics on every CIO’s mind heading into 2015.

Online-Offline Integration Among Digital Marketers’ Top Priorities for the Year Ahead
Wondering what big trends to focus on in digital marketing in 2015? Check out the results of this survey and start planning!

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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