Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
The Importance of Being Genuine
Emotional intelligence is essential to workplace success. Research conducted by TalentSmart has indicated that emotional intelligence explains approximately 58% of successes in all types of jobs. People with high EQs make $29,000 more annually on average than people with low EQs. However, leaders must demonstrate their emotions are authentic and genuine.
Trade Show Budgeting for Dummies (And Time-Strapped Smart People)
Are you considering participating in an industry trade show? Before you commit to a show, estimate the total costs of the event, including travel and lodging, renting exhibit space, shipping booth materials, graphic design, and more. This article provides important stats, formulas, and tips for predicting all costs of exhibiting at a single trade show. Three recommended strategies are calculating the space-cost, cost-per-square-foot, and cost-per-lead.
Modern CRM for the Modern CIO
Modern CIOs must work closely with multiple departments to ensure marketing, sales, and technology all work together in customer relationship management. Cloud infrastructures and Saas solutions can help unite departments and increase efficiency. This union will lead to improved customer services and increased sales, benefiting the organization as a whole.
Customer Journey Analysis A Rising Force In Conversion Rate Optimization
The latest annual Conversion Rate Optimization Report indicated 93% of respondents were either using or planning to use customer journey analysis. Respondents were also optimistic about the effectiveness of usability testing, segmentation, website personalization and copy optimization.
