Skip to main content
Marketing Tips

B2B Nuggets: Marketing Focus, Measuring ROI & Spying on the Competition

By May 2, 2015April 11th, 2019No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors
Competitive analysis is a key piece of any business or marketing strategy. This great list of tools will help get you started!

Improve Your Marketing Focus in 10 Minutes
A great post to help you maintain marketing focus to achieve your business goals, better serve your target customers, and concentrate on marketing programs that work.

3 Ways to Start Measuring the ROI of Marketing Content
Although 90% of marketers utilize content marketing, only 21% of B2B marketers successfully track content marketing ROI. Learn how you can help turn that statistic around.

Salesforce’s First B2B Marketing Report: Email Remains a Powerful Tool
This report details B2B marketers’ behaviors and opinions on email marketing, content marketing, marketing automation, social media, and more!

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

More posts by Brian Shilling