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Marketing Tips

B2B Nuggets: Search Results, Paid Media & Brand Terms

By September 13, 2014No Comments

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.

Here is what we’ve been reading:

Social Customer Service Secrets to Avoid Negative Search Results

Here are some great tips from Lisa Buyer to help you make sure that your customer service responses are not affecting your search results in a negative way!

Paid Media Is the Future

Jason Tabeling provides some interesting information about what the future of media looks like, instead of just focusing on things such as paid search we will also have to take up new roles in the marketing realm!

Bing Ads Enhances Geo-Targeting for Increased Relevancy

Bing is adding an update to enhance their geo-targeting for PPC and Lisa Raehsler has all of the information to know about how to utilize these new features.

5 Questions to Consider When Thinking About Bidding on Brand Terms

Diane Pease offers some great tips for deciding when to bid on your brand terms and when it could be too costly. Check it out and see what works for you!

The Marketer’s Guide to Facebook Graph Search

Simon Penson offers and in depth look at Facebook graph search and how it can be used as a marketing tool to make your campaigns and strategies even more effective!

Chris Slocumb

Author Chris Slocumb

Chris is the founder and president of Clarity Quest Marketing, where she has the best job on the planet leading a talented group of marketers helping healthcare and technology companies grow revenues and visibility. To learn more about Chris' experiences and qualifications, visit our leadership team page.

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