Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Facebook Shakes Up Social Commerce
Allison Howen shares news about Facebook’s testing of a “buy” call to action button. This button could change how businesses use Facebook in the future.
What the F#nt! Why Typography Matters for Mobile Marketing
If you’re in the process of creating your website or doing a redesign then check out this article by Trish Sammer Johnston. She discusses the importance of typography on a website and its mobile version. Size and font matter so make sure you are making the correct choices!
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
Search is always changing and developing. Jason Tabeling shares some tips for making sure you are using paid and organic search effectively and getting all that you can from each.
The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content
If you are in a content creation cycle that is not working out for your business then check out this article by Salma Jafri. She offers a new way of producing and promoting content that could be just what you are looking for!
Improve Your AdWords Performance With These 3 Google Analytics Reports
Lisa Raehsler offers ways that you can utilize location reports, devices reports, and landing pages reports on Google Analytics. She explains how these reports can help you and have an effect on your pay-per-click reports.
How to Prove ROI Potential of Content Campaigns – Whiteboard Friday
Make sure you aren’t wasting time. Create content that has potential with these helpful tips from Mike King. The content components he shares can help you to create content effectively.
