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"Even in a down Michigan economy, Clarity Quest has helped us achieve 85% revenue growth during the past 2 years."
Vision Computer Solutions
Northville, Michigan
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Michigan Computer Repair & Services Firm Experiences 85% Growth in Two Years
Vision Computer Solutions is a
leading Michigan computer services company targeting business and residential customers in southern Michigan. Before engaging
Clarity Quest, the company relied almost solely on personal connections and referrals for new business.
The Problem
With pressures from the negative economic climate in Michigan, company growth was flat or single digits from 2004
through 2006. Vision had an excellent regional reputation and a loyal client base, but they had a serious lack of
visibility to prospects actively searching for their services. Vision's marketing efforts consisted primarily
of costly direct mail postcard campaigns that garnered less than 1% return.
Clarity Quest's Solution
Since many people use the internet to search for IT and computer services, Vision was missing out on a huge
opportunity with completely Flash-based website that did not rank well in the search engines for key phrases.
Clarity Quest redesigned Vision Computer Solutions' website with pages optimized for natural search rankings on
Google and Yahoo!. Clarity Quest also instituted Google AdwordsTM
pay-per-click campaigns which with optimized
budgets and compelling ad copy furthered lead generation efforts.
Results
- Revenues grew by 85% since engaging with Clarity Quest despite the fact the company only serves a struggling Michigan business marketplace.
- Within two months after the launch of their website Vision Computer Solutions had page one GoogleTM rankings for competitive keywords and key phrases.
- With the new credibility garnered by the new website and collateral, Vision was able to up sell preventative maintenance programs rather than relying on less profitable break-fix jobs.
"Clarity Quest's internet marketing efforts were INSTRUMENTAL to tremendous growth over the past two years. They have consistently provided
top-notch marketing guidance and advice, resulting in a quantitative improvement in our sales and visibility to customers."
David Marino, President
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