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Brand Re-engineering for B2B Companies
Though some may argue that brand refreshes are not critical to effective B2B marketing, in reality re-engineering your B2B brand can exponentially increase in success in the marketplace. Creating a strong B2B brand is essential in order to rise amongst the widespread clutter and competition to which many B2B companies fall prey. Just like traditional ...
How to Build and Maintain Brand Loyalty
Establishing a tradition of loyalty amongst your consumers will help guarantee your company’s success now – and in years to come. It is critical that your company focus on building and maintaining this loyalty so it establishes a devoted customer base that will consistently buy from your business, refer your business to friends and family, ...
Cultivate Positive Relationships with Your Customers & Clients
No matter what type of business you run, it is impossible to achieve any quantifiable measure of success without customers. Therefore, it is critical that ample time and energy be put into to developing positive and enduring relationships with your consumer base. With better business-to-customer relationships, your business can expand its market through valuable referrals, ...
Clarity Quest Launches Website for Ann Arbor Biotech Company, STATinMED
Clarity Quest Marketing recently redesigned a website for STATinMED Research, an award-winning biotechnology consulting, research, and targeted communications company. With offices in Ann Arbor, MI, New York, NY, Dallas, TX, Beijing, China, and Istanbul, Turkey, STATinMED provides countless global pharmaceutical, biotechnology, and health information companies with a range of services including retrospective and prospective research, ...
March 15-Ann Arbor Ad Club to Hold Roundtable, “Gen Y and How They Shop”
This coming Thursday, March 15, The Ann Arbor Ad Club will hold a roundtable discussion “Gen Y and How They Shop.” This event will highlight the important trends in Gen Y consumer behavior that prove vital to marketers and business executives hoping to develop a successful strategic marketing campaign. The discussion will consist of a ...
March 13 – Marketing Roundtable, Customer Experience
March 13 – Ann Arbor SPARK continues with their monthly roundtable discussion series on the customer experience on Tuesday, March 13 from 5-7PM at SPARK Central (330 East Liberty, Lower Level, Ann Arbor MI 48104). This series will feature a panel of customer experience experts who will give advice on how to improve customer service ...
Clarity Welcomes MedPricer
We welcome MedPricer this week as our newest client. MedPricer offers healthcare e-sourcing resulting in savings of 18% off previously negotiated prices on large hospital general supply, clinical services, purchased services and capital equipment purchases. We will be providing MedPricer with a variety of marketing and lead generation services. They are located in Guilford, Connecticut.
A New Site Comes Clean
BBF Technologies of Wilsonville, Oregon wanted a website that visually displays the wide variety of semiconductor processing and industrial equipment they design and manufacture. We created a graphic-intensive site loaded with shots of their custom products. Ranking in Google search results was also important so we incorporated the results of keyword analysis using the latest ...
Buy a Cookbook, Warm a Child
Our client SVS Vision is selling cookbooks at their 50 optical centers or by calling 800-SVS-4600. All proceeds go to the Coats for Kids Foundation. Eat well and keep a deserving child warm this winter!
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