Hoping to expand your business and need an experienced Michigan marketing company?  Contact us today at 877-887-7611 and check out our blog for advice.

Hoping to expand your business and need an experienced Michigan marketing agency?  Contact us today at 877-887-7611.

Hoping to expand your small business and need an experienced Michigan marketing company to help you do so? Contact Clarity Quest today at 877-887-7611.

There are certain things that can make your online business to have an edge over others even in the midst of stiff competition or economic crisis. One of them is the use of tools that will be on duty for you in places where you cannot be. Some of those tools are heat maps and eye tracking software. The use of these things will always make a big difference in your conversions, and having them in place for few dollars really makes you to make thousands of dollars. Let’s quickly look at the reasons why they are important.

Eye Tracking Software

This might seem like a more organic fit when you are making changes to your website. This means you are tracking the typical eye movement of people along with how you are presenting information on your page. The tracking software then tells you where people are looking on your page and you can make adjustments so the more important information happens to be where they are looking. This is a way to encourage purchases, place buttons and build connectors to other valuable information. Overall it means a more effective layout for your site, one which turns a higher conversion rating.

Heat Mapping Software

Heat mapping software gives you a sense of how “hot” or bright particular parts of your site are. This tends to draw the eye and it might be to a section that is relatively unimportant. By working with good shadowing and proper heat placement you can control the path of a user through your website so you are presenting information in the way you want to. This almost works like a presentation would as you can funnel people in particular directions giving you more control over how everything looks to the new user.

Filtering the Information

After you utilize the software you can adjust your information presentation to be more effective. You can grow you customer base and increase your sales volume by simply directing the customer’s attention where you want it to go. This also gives you a clear map of the areas of your site that need to be “ever changing” so customers have a reason to come back. It also helps you know what should stay static. You don’t want people to feel lost when coming back to your site. Certain things should almost never change so there is a sense of comfort when they enter your site’s landing page. It is the same way you tend to like the grocery story you know the layout of more than a new grocery store. Relearning everything takes time and makes you uncomfortable.

By using the advanced software you can create a web experience unique to your site and specific for your customers. Allowing the website to flow with its natural eye movement in a way that increases sales and makes the users feel “natural” in the atmosphere helps to keep them satisfied with each visit and hopefully keeps them coming back for more.

Thanks to Dan Chaney of Invesp for this guest post. Dan Chaney enjoys finding new tools and software that enhance the daily tasks of the Internet marketer. When he comes across this kind of technology, he likes to share it in the form of his blog posts.

Company websites optimized for smart phone users makes that company more beneficial and attractive to clients, and helps propel business forward. Users have high expectations for mobiles sites, while a poor mobile site experience can turn existing and potential customers away from your business and towards competitors. Google has put forth an initiative, GoMo, to help companies like yours take advantage of the extensive opportunities in mobile technology by learning how to optimize their websites for mobile users.

GoMo offers extensive information to companies hoping to develop a successful mobile site. The website offers the “10 Mobile Site Best Practices” that businesses can employ such as improving loading speed, being thumb friendly, and making content local. The GoMo website also provides the “GoMoMeter” which gives businesses the ability to test their mobile sites and receive free personalized reports with recommendations to create a more mobile-friendly experience. Businesses can then search through local vendors and professionals to help them build their mobile site. The site also offers current information on mobile site trends and industry updates. For more information on how you can optimize your mobile website with GoMo, go to www.howtogomo.com.

Looking to add a mobile website presence?  During February 2012, Clarity Quest website development team is offering a discounted mobile website package:

Mobile web development & 12 months of mobile site hosting:  $999  (normally $1,299)

Hoping to expand your business and need an experienced Michigan marketing company?  Contact us today at 877-887-7611 and check out our blog for advice.

Starting a business and need an experienced Michigan marketing company?  Contact us today at 877-887-7611.

Step 1: The Personal Page

In order to create a page for your business, you must first have a Google+ personal page. From that, you can click the ‘Create a Google+ page’ link in the right hand sidebar when logged into your personal page.

Step 2: Add Detailed Information

Once you begin to create your business’s Google+ profile, you will be able to select the type of company you are creating a page for in order to help potential clientele search for you. Google+ gives you a variety of options to customize you business profile with detailed information about your company. Begin with adding basic information about your business. When prompted to add a photograph, make sure it is an easily recognizable image that matches icons used on your website and other social media pages. Creating brand continuity is an essential part of your online marketing strategy. You are able to enter more photographs later on, which can be a great way to make consumers develop a more personal connection to the brand. Google+ also has an ‘introduction’ section where businesses can include a range of information about their company’s offerings, values, and mission statement. The first sentences or so of the introduction will appear in Google+ search results, so make certain it reflects exactly what you want people to know about your company. Take advantage of this section by providing a short, but comprehensive overview of your company that matches the verbage used on your website. Include links with anchor texts to improve your SEO. Also make sure to add all necessary contact information and any links that will direct viewers to learn more about your company (website, social media profiles, blog, etc).

Step 3: Get followers

To add people to your circles on Google+, you need to wait until they follow you. Publish the icon linking to your Google+ business page on your Google+ personal page, website, and social media profiles. If you publish buzz-worthy content on a daily basis, more people will follow you. Once you have followers, organize them into circles based on their relationship to your company. Circles are a great way to send targeted messages to followers. Also consider adding the Google+1 button on your website and blog to help users recommend your website to their Google+ followers.

Step 4: Publish shareable content

The key to a successful Google+ page is in its content. Make this content similar to your Tweets by providing a range of content about company news, industry updates and advice, interesting articles followers will care about, etc. Add pictures and links in all updates to make them more enticing for followers to read. Also publish updates daily, in a timely manner, and make them available to the Public so current followers and those who have not connected with you yet will be interested in your account, and in turn, your business.

For more help developing your business’s online marketing strategy, contact us today at 877-887-7611 or request a quote.

Hoping to improve your business and need an experienced Michigan marketing company to help you do so? Contact Clarity Quest today at 877-887-7611.

Hoping to improve your business’s marketing strategy and want an experienced Michigan marketing agency to help you optimize your brand?  Check out our blog for advice or contact us today at 877-887-7611.