Though telemarketing and interactive marketing are often overlooked in the creation of marketing campaigns, if used correctly they can be extremely viable marketing tactics that will help your campaign become more successful. Implementing telemarketing and interactive marketing efforts into your overall campaign can engage your target market and generate new business, better conversation, and increased ...
The Public Relations Society of America Connecticut Valley Chapter will hold a special event Thursday, May 3 “Tell Your Story Through Video.” The program will help entrepreneurs learn how to best create and promote compelling video content for your business. Video gurus Lon Seidman, Co-founder and CEO of LocalOnlineNews.tv and Anna Save, Co-founder and Editorial ...
Though some may argue that brand refreshes are not critical to effective B2B marketing, in reality re-engineering your B2B brand can exponentially increase in success in the marketplace. Creating a strong B2B brand is essential in order to rise amongst the widespread clutter and competition to which many B2B companies fall prey. Just like traditional ...
LA2M will hold a special lunch event at Conor O’Neils next Wednesday, April 25 from 11:45-1 PM entitled, “Covering Live Events with Social Media.” Richard Retyi, a public relations and social media expert will be providing insight into how to develop and execute events utilizing social media channels. This tactics will help marketers learn to ...
Though promoting your local business to a more widespread market may seem like a sure-fire way to empty your company’s bank account, in reality, there are countless cheap or even free ways to become more well known in your community. The following tips offer easy marketing solutions to help your business expand its current market ...
LA2M will host a special lunch lecture on Wednesday, April 18th entitled “10 Digital Marketing Resources to Impact Business Success.” LA2M founder, Ingenex Digital Marketing CEO, and Michigan State University professor, Derek Mehraban, will discuss the 10 digital marketing resources that will help your business become more profitable. Mehraban will detail insight from his new ...
LA2M will hold a special presentation on Wednesday, April 11 from 11:45-1 PM at Conor O’Neils (318 South Main St, Ann Arbor, MI) entitled “The App Revolution: The Who and What of Mobile Marketing.” The mobile app industry has seen an explosion of popularity in the past several months, with over 25 billion apps and ...
Clarity Quest Marketing recently redesigned a website for STATinMED Research, an award-winning biotechnology consulting, research, and targeted communications company. With offices in Ann Arbor, MI, New York, NY, Dallas, TX, Beijing, China, and Istanbul, Turkey, STATinMED provides countless global pharmaceutical, biotechnology, and health information companies with a range of services including retrospective and prospective research, ...
The newest social media game-changer, Pinterest, has generated over 3 million unique visitors since its start this past fall. Pinterest lets users share and organize their favorite images, products, and creative ideas into a virtual pin board. Due to the exceptional popularity of Pinterest, businesses are seizing the opportunity to take advantage of it in ...
LA2M will hold a lunch session on Wednesday, March 21 called “Google Tools for Non-Profits” at Conor O’Neils (318 South Main Street, Ann Arbor, MI). Google employees from the Ann Arbor office will provide insight into how Google is helping non-profits in their mission to change the world. Google has started the Google Grants program ...