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Video raises site click-through rates up to 200%.
Some food for thought from the folks at Forrester Research: You’re 53x more likely to appear on page one of Google’s search results when you have video on your website. Video raises click-through rates up to 200%.
Choosing the best web domain name
Many startups ask us how to choose the best domain name for both SEO and branding. There are so many secured domains, finding a domain can often be daunting. Check out a blog post by the folks at Noble Samurai on choosing domain names. We agree that one hyphen is OK and it’s better to ...
Technology Companies Diving More into Social Media
A new MarketingSherpa Social Media Marketing Benchmark Report found that more than 55% of marketers surveyed in the hardware and software industries plan an increase in their 2010 social media marketing budget. This trend implies that B2B marketers recognize that IT buyers are using social media to make informed purchasing decisions.
3 Myths about SEO Companies
Great post by Aaron Muller discussing myths related to search engine optimization companies. You can almost think of Search Engine Optimization (SEO) as a somewhat secretive industry. You see a lot of people claiming to be SEO experts, and some charge a lot of money for their SEO services. Some people guarantee results and some ...
Running ads before online video loses 16% of audience
TubeMogul just released the results of an interesting study showing almost 16% of viewers will abandon watching a video if there is an ad before the video starts playing. Read the full report. This is interesting data since many online advertisers may be paying on a cost per impression model when the viewer did not ...
Should you advertise on content networks?
In an attempt to find a revenue generation model, LinkedIn and other social media sites now allow direct pay-per-click advertising on their sites. So when should you advertise on these sites and other content networks. Here’s my advice…. 1. You’ve maxed out search network PPC and have budget to spare. When folks search for terms ...
See who’s linking to your site on Twitter
If you would like to see who is Tweeting with a backlink to your site, check out Backtweets.com. The advanced option tab lets you set a date range and setup email alerts. If you would like to see how your company can take advantage of Twitter and other social media sites, check out our social ...
Google expands personalized search results
Google has extended its personalized search results to worldwide users – not just those signed into their Google account. So now when you search with Google, it will provide results that are aimed at higher relevancy to you as an individual user, as opposed to relevancy for the average person.For example, since I always search ...
Evaluating a Social Media Agency
We are getting many inquiries in the past month from prospects looking for social media and interactive marketing campaigns. Paul Dunay’s blog Buzz Marketing for Technology had a great entry on how to choose a social media agency given this marketing area just hasn’t been around that long. Here’s Paul’s advice… Now that we are ...
What’s the Most Popular Word of 2009?
Believe it or not, “Twitter” beat out h1n1, Obama and Michael Jackson as the most popular word in the English language in 2009. While it’s not completely fleshed out, online social interaction is here is stay. Read the full story. If your company doesn’t already have a social media strategy, now is the time to ...
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