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Web Design // Browsing posts in Web Design
How to Incorporate Interactive and Telemarketing Efforts into your Campaign
Though telemarketing and interactive marketing are often overlooked in the creation of marketing campaigns, if used correctly they can be extremely viable marketing tactics that will help your campaign become more successful. Implementing telemarketing and interactive marketing efforts into your overall campaign can engage your target market and generate new business, better conversation, and increased ...
Clarity Quest Launches Website for UNIVAL
We are pleased to announce the launch of a new website for Ann Arbor-based UNIVAL, Inc. UNIVAL provides integrated healthcare services and technology to large health care insurance companies, health plan organizations and other major employers nationwide.
Clarity Quest Launches Website for Ann Arbor Biotech Company, STATinMED
Clarity Quest Marketing recently redesigned a website for STATinMED Research, an award-winning biotechnology consulting, research, and targeted communications company. With offices in Ann Arbor, MI, New York, NY, Dallas, TX, Beijing, China, and Istanbul, Turkey, STATinMED provides countless global pharmaceutical, biotechnology, and health information companies with a range of services including retrospective and prospective research, ...
Three Hallmarks of Effective Web Design to Convert B2B Customers
According to a Pew Research Center Study, 58% of Americans search the web before making purchasing decisions. For B2B customers, that number jumps to over 85%, as reported by brainrider.com. Even when people aren’t shopping on-line they are still using the Internet as a source for preliminary decision making information – product attributes, price comparisons, ...
Clarity Quest Launches Website for MEALTRACKER
As a leading dietary management software company for assisted living and long-term care, MEALTRACKER wanted to stand out from its competitors online. We designed a new website presence complete with search engine optimization, an updated support section and simple navigation. We also designed the site so it could be easily maintained by the in-house software ...
Pros and Cons of Content Management Systems
I’m reposting a blog post from Josh Freedman of Seattle’s Web1Marketing that outlines wonderful criteria to evaluate if your company needs a content management system (CMS) for its website(s). Clients often if they need a Content Management System (CMS) to help manage website changes. In theory, these systems allow organizations to effectively manage their own ...
Create color themes with Adobe Kuler
Check out Adobe’s web-based application, Kuler, to view a gallery of created color themes or create your own from a particular base color or even a photograph. The tool is especially useful in presentation and website development.
Using WordPress for static website builds
We just completed a website for Cobb School in Oregon using the WordPress platform and a custom theme. The site is for an elementary school that needed a easy to learn content management system for multiple authors. As a nonprofit, they could not afford a custom content management system. Designing a basic site using WordPress ...
What the font?
Check out the great NY Times article about the debate over IKEA changing their font in their 2010 catalog. Design does matter. A logo designed for $200 more times than not looks cheap. Creating a professional, polished and modern identity for your company is well worth the time, money and effort. Take the first step ...
Design Trends for PPC Landing Pages
A recent article from Website Magazine addresses the design trends for pay-per-click landing pages. The piece, entitled “Five PPC Landing Page Design Trends,” stresses the importance of having landing pages that can convert impressions if you are paying for clicks. According the the article, it is best to start with competitive terms while focusing your ...
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