Clarifying the Benefits of Electrical Design Software

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Company Profile

LOCATIONS:  United States & Germany

INDUSTRY:    Design Software

WEB ADDRESS: www.eplan.us

Situation Overview

Founded in 1984, EPLAN Software and Service is a data management system that specializes in electrical engineering design and computer aided engineering software (CAE) with over 60,000 software seats for its 18,000 customers around the world.

Although they are well known in Europe, EPLAN did not have impressive brand recognition in the United States. They came to Clarity Quest to help them educate the US marketplace about their engineering design software and professional service solutions.

Our Solution

Clarity Quest created an interactive demonstration CD that highlighted the capabilities and benefits of the EPLAN product line. Over 10,000 copies of the demonstration CD were distributed through various trade magazines.

In addition to the demonstration CD Clarity Quest has also worked on online banner advertising campaigns featuring design engineers as superheros which had high clickthrough and conversion rates.

Benefits

• Increased qualified leads
• Better educated customers on product capabilities

“We’ve partnered with Clarity Quest to provide authoring services for our demo software which required multi-dimensional talents such as graphical design and layout, programming, copywriting, high-quality voice, and, of course, top-notch project management. Chris and her team not only delighted us with their professionalism, creativity and the quality of their work, but just as importantly, they were extremely responsive to all of our requirements which, at times, changed on a daily basis. Without that kind of commitment we would have never met our campaign launch deadline – a critical milestone for our business. Our international offices have been equally impressed with the end result and now they all want the localized version of the demo CD Clarity Quest has created for us.”

Özlem Falkiewicz
Inside Sales & Marketing Manager
EPLAN Software & Services LLC
Farmington Hills, Michigan