An Outsource Marketing Department for a Seattle Biotechnology Firm

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Company Profile

LOCATION: Washington

INDUSTRY: Medical Devices

Kurve Technology develops electronic atomizer devices which can deliver a wide range of liquid formulations. Started in 2001 by a rhinosinusitis and allergy-sufferer; Kurve Technology offers flexible and cost-effective nasal drug delivery devices for nose-to-brain medical therapies. Kurve Technology delivers drugs in both small and large molecule formations in a painless and effective way.

Situation Overview

Given the stiff competition in the pharmaceutical and OTC drug market, the CEO of Kurve Technology initially contacted Clarity Quest to help effectively market Kurve Technology’s products and technology. Clarity Quest was involved with writing Kurve Technology’s first business plan and marketing strategy, which helped the company raise over $5 million in angel investment funding. With the help of Clarity Quest’s outsource marketing department, Kurve Technology became a household name in the drug delivery market. From 2002 to the present, Clarity Quest handles all aspects of marketing including marketing communications, advertising, event management and online marketing.

Results

• Kurve Technology signed licensing deals with Schering Plough in 2006 and 2007.
• A leading fragrance and cosmetics company found Kurve Technology from a pay-per-click advertisement created by Clarity Quest. This lead opened up an entirely new market for Kurve Technology.

“Fortune 50 pharmaceutical companies, which spend billions each year on marketing, cannot believe the quality of marketing we do on our budget.”

- Marc Giroux
CEO Kurve Technology
Bothell, Washington