At Clarity Quest, we’ve been experimenting with new social media automation tools to enhance our digital presence. Automation is a great way to build a strong brand and audience online. One popular automation company, Buffer, recommends to their users, “Automate what you can while still remaining engaged on a consistent basis.” Automation can help make your social media process more efficient and productive.
An effective social media strategy combines automation with genuine conversation and connection. As The Insurance Octopus explains, “Automation isn’t a replacement for genuine interaction on social media, but it can help enhance it by freeing up time to find great content to share and to have meaningful conversations with your customers.”
Follow these steps to create an effective social media automation strategy:
- Decide what content to automate and when to engage
- Select your tools for automation and create accounts
- Set a consistent schedule for distributing content
- Stay engaged with your audience and have meaningful conversations
View the infographic below, created by the Insurance Octopus, to learn more tips for social automation. This guide helps brands determine what to automate, what not to automate, and how to avoid common pitfalls.
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