The graph above shows the most common actions taken by healthcare decision makers following research on a search engine, according to Google and HIMSS Analytics’ Hospital Decision Makers Study.
Healthcare executives, physicians, and other key decision makers in the healthcare industry are just like the rest of us – they turn to search engines to start the buying process. Research has shown that a vast majority of healthcare buyers turn to the internet to research product features, identify and learn more about vendors, and compare products and services.
If you thought SEO and pay-per-click advertising were only effective for consumer products and services, you may want to rethink your marketing strategies. Healthcare and B2B buyers are using search engines more than ever to fill their needs. If your company isn’t ranking on page one of Google and Bing organic search results or hasn’t experimented with AdWords or Bing Ads, you’re missing out on some major leads and revenue.
Your healthcare buyers are online. You should be too.
Contact Clarity Quest today to learn about our tech and healthcare marketing services. 877-887-7611.
