Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and throughout the world.
Read a
great post and watch an associated video on social media strategies for business-to-business companies.
I agree that
LinkedIn is a great place to start.
Labels: B2B, b2bmarketing, LinkedIn, social media, social networking
Business Professionals Turn to Social Nets
Business professionals have joined the stampede to social networking sites, with 65% signing up and logging in, according to a recent survey from the Institute for Corporate Productivity (i4cp). A whopping 47.4% claim they use social networks for professional purposes, and 40.8% fess up to using them in their personal lives to connect to friends and family.
According to i4cp, business professionals turn to LinkedIn as their social network of choice, followed by Yahoo! 360 and MySpace.
Other findings:
* 52% of business professionals who use social networks within their organizations do so to connect with internal staff members and remote workers.
* 47% use social networks to connect with potential clients and show off their skills.
* 35% turn to social networks for their job hunts.
* 55% use social networks to share best practices with co-workers, and 49% to get answers to questions they are facing
Sites such as Linked In, let you put up a personal profile including your website URL, so it's a great opportunity to get quality link to your website. Labels: B2B, business networking, social networking
WOM Is Top Influencer in BtoB Purchase Decisions
When it comes to making purchase decisions, BtoB business executives are most influenced by word of mouth, according to a research report that was released last month. Those word-of-mouth recommendations happen face to face far more often than online, according to the survey, conducted by market research firm The Keller Fay Group and sponsored by experiential marketing agency Jack Morton Worldwide The report shows that executives credit word of mouth with more than twice the influence of advertising. The research also suggests that business executives are extremely influential individuals because they are more likely to discuss and recommend brands than the general public.
Other findings:
* 50% of executives say they are highly likely to buy a product or service based on word of mouth.
* 49% pass the information they hear along to others.
* 75% say word of mouth occurs face-to-face, and 60% of word of mouth conversations include advice to buy, try, or consider a brand.
* 86% make recommendations based on personal experience.
So what does this mean to your small business? Customer service is more paramount than ever and you should have an active referral program in place. Make it easy for your customers to tell their peers how great your products or services are!
Labels: B2B, BtoB marketing
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