Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and throughout the world.
Here's some useful info on optimizing PDF for search indexing from the folks at SEO Panda.
Should you include PDFs in your optimization strategy for your web site? The answer is a definite Yes. PDF are the standard for sharing and displaying documents on the Internet. The question is: Can Search Engines find them and optimize them accordingly to a specific strategy?
You have seen and maybe even quite often Search Engine Listings to a PDF that has a non-sensical title and description not related to the content of the PDF. This is because the Search Engine is trying to make sense of PDF document that is not probably optimized. Most Search Engines esp Google can index PDFs, but some work is required to get it properly optimized.
First off, make sure you actually have text in your PDF not just images. Next make sure you have a document that is structured with text that follows your SEO objectives for that document. The "reading order" is the natural way in which the Search Engine sees the text in your document. The "reading order" can be viewed with a PDF creation and editing tool such as Adobe Acrobat by selecting Advanced>Accessibility>Touch Up Reading Order form the top menu bar. Use the Touch Up Reading Order feature to change the order in which text gets read or indexed by the engines. You can also use PDF tagging feature to force engines to read your document based on your tag structure. Engines can see links in PDFs so think about using PDFs as part of your internal and external link building to increase visibility and authority of your site.
Labels: adobe, improve search engine rankings, pdf, search engine optimization, SEO
Squidoo launched yet another FREE site, The Ever Project. The concept is simple: the site lets users build a keyword-rich page such as greatest.seocompany.ever. You should grab your keyword-rich site URLs while they are still available.
You can choose from about 50 superlatives for the first word and add anything you want for the second word in the url. You are then taken to a page where you add reasons why you chose a company, product, person etc. as the best, worst, smartest, etc. thing ever. Then pagebuilder takes off and builds the page for you. The result is a Squidoo-type page with a newspaper look.
They only downside I see so far it that the page displays pay-per-click ads so you can give your competitors ads a new forum
Labels: everproject, SEO, SEO backlinks, squidoo, squidoo lens
Words, Words, Words
The foundation of any successful internet marketing effort is establishing a list of keywords and phrases to emphasize on your site. Most search engine optimization and full-service marketing firms offer keyword research and analysis. You'll find deals on the web offering keyword analysis for under $100. But beware, those low-cost marketing firms do not take the time to understand your business, your target markets and your competition. The best keyword analysis is performed by a marketing firm that truly understands your marketing plan and product positioning. The phrases with lots of volume and lots of competition are easy to find. Finding those keyword gems with large volume and no competition in most cases demands the researcher really understands your business and product offerings. Labels: Internet marketing, keyword analysis, SEO
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