Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Read a
great article in Entrepreneur by Robert Kiyosaki on reasons to keep up your marketing campaigns during bad economic times. The six week cycle of promotion is an interesting concept - we have seen this type of result in our business with calls coming in 4-8 weeks after a promotion.
Labels: entrepreneurs, marketing, marketing budgets, recession, robert kiyosaki
There's a great article in today's Ann Arbor Business Review about the need in this state for more entrepreneurial and risk-taking spirit. Nathan Bomey does a great job exposing the differences in attitude between the West Coast and Michigan.
In Michigan if your business fails you are labeled a "failure". In Seattle you were labeled "experienced".
Labels: entrepreneurs, Michigan business, michigan startups