Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Cathy Colson, as well as other members
of the Clarity Quest team.
Using local geography in your online key phrases can be an extremely effective tactic when your business wants to rank for competitive keywords. By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness.
Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results. We use geographically-rich terms for many of our clients. Vision Computer Solutions would have a tough time ranking for "computer repair" but ranks on Google page one for "Michigan computer repair".
Daniel at Wordtracker wrote a
great article covering more on the long tail of local search.
Labels: better marketing presentations, link building for SEO, local business listing, long tail search, michigan
Nielsen Online's October 2007 reports show that social networking sites and blogs are still expanding. Social networking giant MySpace drew 19% more unique users between October 2006 and October 2007, and Facebook grew 125% in the same period. Linked In - the business networking site - grew by 189%.
If someone in your company does not have time to blog, then at the very least make sure every employee has a LinkedIn profile that points back to your corporate website.
Labels: business social networking, facebook, LinkedIn, michigan, myspace, social media
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