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Out of the Fog Marketing

Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.

Tuesday, October 21, 2008

 

Will the U.S. have a Chief Technology Officer?

Barack Obama has pledged to create a Cabinet-level position of Chief Technology Officer if he's elected. Business Week names the possible candidates as Google Chief Internet Evangelist VInt Cerf, Amazon CEO Jeff Bezos, and Microsoft CEO Steve Ballmer. While all these names are interesting choices, they are all in the internet/software space. How about someone who knows something about energy technology? It is encouraging thought that the bantered about names are from industry, not Washington insiders.

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Wednesday, January 2, 2008

 

Feng Shui for Presentations

I just came across Garr Reynolds' Presentation Zen blog on Seth Godin's blog. Wow - what an amazing amount of useful information related to the design and delivery of presentations. I'm so glad to see another designer tackle poor Powerpoint design as I'm a big fan of Cliff Atkinson's Beyond Bullet Points. He overnight changed the way our firm designed our client pitch presentations.

Reynolds' blog
discusses the presentation styles of many business leaders and public speakers. It's fascinating. The one thing most of the presentation styles have in common is no more than one point per slide and one eye-catching visual per slide. At first, I was somewhat hesitant to use a "design-centric" presentation in front of nuts-and-bolts technology firm owners. But, in over 40 presentations not one person in the audience has commented negatively. In fact, even among design firms we stand out when pitching ourselves.

Everyone who purchases the new Presentation Zen book will get $130 worth of credits to download high resolution stock images from special selection plus a coupon code for 25% off your first purchase of $65 or more.

If you don't have a New Year's resolution yet, you might want to consider "make better presentations".

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