Getting a top ranking on Google News for your original articles can mean many leads for your business. Check out this
informative video from Google's Maile Ohye on how Google ranks news stories.
Labels: clarity quest marketing, google news, online public relations
If you are looking to pitch journalists or publications for
public relations efforts and need to know who has been covering your areas of interest, check out the
Google News Timeline. Enter a search term into this Google Labs web application and the tool will display news, press releases and other data sources related to your phrase. If you click on the "Add more queries" option, you can select to view results from blogs or specific newspapers or magazines.
It's also a great way to check out what your competitors have been releasing in the news realm.
Labels: google news, journalists, marketing, online public relations, publicity, timeline
Many of the lower cost press release distribution services are now allowing you to specify a distribution time. I'm often asked "what time of day should I issue a release"?
Unless you are trying to stem a crisis requiring an immediate release, I have found 7:30am-8:00am in your "target timezone" to be the most effective. Note your "target timezone" may be different than the location of your business. For example, if your technology business is in Dallas but you want to reach out to the San Francisco tech media, a 7:30am PST release would be advisable.
I would be interested what others have found to be most effective in terms of timing.
Labels: online public relations, press releases., time of day, timing, when
MatchPoint, a search-based application for finding journalists, launched this week. MatchPoint's contact management application spiders a massive proprietary database of online and print editorial content to produce a list of journalists ranked on how closely the journalists' bodies of work match the search query.
To create the list, the user enters keywords, a pitch letter, or the lead paragraphs of a news release into a search box. To ensure greater accuracy, the user can modify the search algorithm by adjusting the relative weight of four parameters: article relevance, how recently the article was written, media outlet reach, and frequency of articles.
We've signed up for a free 10-day trial, so we'll report back with findings in a couple of weeks.
Labels: journalists, matchpoint, new products, online public relations, public relations
Read a
great article on B2B Marketing discussing how the traditional press release has changed from a vehicle for media to a vehicle for online marketing.
Labels: online public relations, press releases., public relations, SEO press release
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