Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and throughout the world.
Here's my prediction...big ad agencies and PR firms are history.
Seth Godin is dead-on about specialization in his new book, Meatball Sundae. Firms that start as exciting, different, and specialized and stay that way prosper. Our firm is a perfect example - we handle only technology companies.
However, as companies focus and specialize, they cannot service clients within one agency. Successful marketing and advertising firms are building a web of contractors and partnerships on which to rely. Most already do have a "virtual network".
How many "partners" does your company have? Are they all inside your normal channels? Why?
Oh, and sorry Hillary for plagiarizing your title. Labels: better marketing presentations, channel marketing, marketing specialization, meatball sundae, parternships, partners, seth godin, technology marketing
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