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Out of the Fog Marketing Blog
Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Thursday, February 28, 2008
I'm a super huge fan of Tom Peters. I attended one of his speaking engagements in 1995. This seminar and his book The Pursuit of Wow! were largely responsible for me starting Clarity Quest a few years later. However, I don't know what he and his team are thinking on his new website. Did anyone tell him that red is the most difficult color to read? I know the exclamation marks are his brand element, but using them in the navigation menu is completely over the top. There's so much information on this site, I easily lose interest because I can't quickly figure it out.Ok, maybe I'm ADD after a long day but compare Tom's site to Seth Godin's. I think you'll see the huge difference. Labels: better marketing presentations, blogs, gurus, michigan web design, pursuit of wow, readability, seth godin, tom peters, user interface, web 2.0
Sunday, February 24, 2008
Here's my prediction...big ad agencies and PR firms are history.
Seth Godin is dead-on about specialization in his new book, Meatball Sundae. Firms that start as exciting, different, and specialized and stay that way prosper. Our firm is a perfect example - we handle only technology companies.
However, as companies focus and specialize, they cannot service clients within one agency. Successful marketing and advertising firms are building a web of contractors and partnerships on which to rely. Most already do have a "virtual network".
How many "partners" does your company have? Are they all inside your normal channels? Why?
Oh, and sorry Hillary for plagiarizing your title. Labels: better marketing presentations, channel marketing, marketing specialization, meatball sundae, parternships, partners, seth godin, technology marketing
Wednesday, February 13, 2008
I listened in a a great teleseminar with Seth Godin, Dan Pink, Rich Sloan and Debbie Weil today. One point I especially liked...they renamed "prospects" to "guests" and stated marketing, especially online marketing, is all about creating a dialogue with a tribe of people with common interests.
Labels: dan pink, debbie weil, marketing tribes, rich sloan, seth godin, teleseminar, webinar
Wednesday, January 2, 2008
I just came across Garr Reynolds' Presentation Zen blog on Seth Godin's blog. Wow - what an amazing amount of useful information related to the design and delivery of presentations. I'm so glad to see another designer tackle poor Powerpoint design as I'm a big fan of Cliff Atkinson's Beyond Bullet Points. He overnight changed the way our firm designed our client pitch presentations.
Reynolds' blog discusses the presentation styles of many business leaders and public speakers. It's fascinating. The one thing most of the presentation styles have in common is no more than one point per slide and one eye-catching visual per slide. At first, I was somewhat hesitant to use a "design-centric" presentation in front of nuts-and-bolts technology firm owners. But, in over 40 presentations not one person in the audience has commented negatively. In fact, even among design firms we stand out when pitching ourselves.
Everyone who purchases the new Presentation Zen book will get $130 worth of credits to download high resolution stock images from special selection plus a coupon code for 25% off your first purchase of $65 or more.
If you don't have a New Year's resolution yet, you might want to consider "make better presentations".
Labels: better marketing presentations, better powerpoint, better presentations, cliff atkinson, garr reynolds, istockphoto, microsoft powerpoint, presentation zen, public speaking, seth godin
Monday, July 16, 2007
Getting the Most from Your MarketingSeth Godin had an amazing quote in his blog last Friday..."The art of marketing is not finding more money to do more marketing. It's figuring out how to tell a story that spreads with the resources you've got."
Read closely..."spread the story" is the important keyphrase. You don't have to have a $200K per year chief marketing officer or a glitzy New York PR firm. You just have to make the most of an established and reasonable marketing budget.
Our firm handles marketing for a Seattle biotech firm that consistently gets kudos from Fortune 50 pharmaceutical firms for its marketing efforts. The CEO consistently hears "You guys are all over the place." Yet the entire marketing budget for this firm has never topped $150K and in the first 3 years of the firm's existence was never over $75K. This is less than the salary and benefits for ONE senior level marketing executive!
Outsourcing marketing efforts has let the company focus more budget on the "story" and less on in-house resources.
Labels: biotech marketing, outsource marketing, Seattle biotech, seth godin
Thursday, April 26, 2007
Seth Godin to Speak in Ann Arbor
Renowned marketing author Seth Godin will be in Ann Arbor, Michigan on May 22nd speaking about his latest book, The Dip. His 2005 book, Purple Cow was one of my favorite marketing reads.
The event takes place at the Michigan Theater, 603 E. Liberty in downtown Ann Arbor. Doors open at 2 p.m. and the program will run from 3 to 4:30 p.m. A book signing for Godin will follow at SPARK Central, 300 E. Liberty, prior to a Marketing Roundtable program on New Marketing: blogging, web 2.0, social media, podcasting and consumer-generated content.
You can register for the event through the Ann Arbor Ad Club or by clicking the icon below.
Labels: ann arbor michigan, Michigan marketing, seth godin
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