|
|
Home >
Library >
Out of the Fog Marketing Blog
Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Monday, January 26, 2009
The Small Business Administration will host a seminar next month in Ann Arbor covering use of Google free tools and advertising campaigns for your business. February 12, 2009 Courtyard Marriott 3205 Boardwalk 8:00 am - 10:00am A light breakfast will be served Register by calling Sarah Miller at sarah.miller@sbam.org or 800-362-5461. Labels: google ann arbor, seminars, small business, workshops
Tuesday, March 11, 2008
We just funded our seventh entrepreneur through a Kiva microloan. Check out our new Kiva webpage and consider financing a entrepreneur yourself. The minimum investment is only $25! Labels: ann arbor michigan, kiva, microloans, overseas, small business, social entrepreneurship
Wednesday, November 7, 2007
I encourage all of our clients to get profiles on the big social networking sites: LinkedIn, Plaxo, Facebook. Invariably when I mention Facebook the CEO or owner of the client company will look at me with more than a little skepticism. "Isn't that the site my teenager is on?" is a typical next question.
While, yes your teenager might be on Facebook, more and more CEOs, thought leaders and technology gurus are posting profiles and joining groups on these networking sites. Facebook announced the details of its new advertising program in New York yesterday. Facebook now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. Each user's news feed will let others view the products she endorses such as "Shelley is a fan of Apple Computer".
So take notice small businesses. Can you afford not the have a profile on these sites? The word of mouth and validation marketing alone is worth the time and effort. Labels: facebook, small business, social media, social networking, technology business
Tuesday, April 10, 2007
 Greetings. I've finally taken the leap and commit to getting a few zany and hopefully useful marketing thoughts out of my head each week.
Why "Out of the Fog"? Well despite moving our headquarters from Seattle to Ann Arbor, Michigan last July, my blog title refers not to leaving the mist of Seattle behind, but rather the fog of marketing options a small or even medium-sized business must cut through. Even as an marketing professional, I feel overwhelmed with the number of new marketing, advertising and public relations avenues and technologies being created every day. Rich media, social networking, SEO press releases, viral marketing...the average small business but has little to no idea on how to best use these tactics or if they should even use them at all. In this blog I will offer thoughts and advice on marketing strategies and tactics that have worked or failed for small businesses and startups in the 7 years we've been providing outsource marketing services.
Our first piece of advice: take just 15 minutes each day to read something about marketing online or in print. MarketingSherpa is one great area for news, articles, and blogs all related to online marketing. When you come across an interesting topic, don't rush to implement it for your company but dwell on it a little and then enlist the advice of an objective marketing specialist.
The path to successfully marketing your business gets wilder and more interesting every day. I hope you enjoy taking the journey with me. Thanks for reading.
Labels: marketing, Michigan marketing, SEO press release, small business, virtual marketing firm
Archives
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
August 2009
September 2009
October 2009
November 2009
December 2009
January 2010
February 2010
March 2010
April 2010
Subscribe to Posts [Atom]
|
HOME
BLOG
SITEMAP
