Out of the Fog Marketing

It isn't just a good idea for the environment, recycling is great for marketing your business as well. Recycling ideas that is. Often content such as articles, snippets or topical advice can be reconstructed or updated as an easy way to build more content and, if online, gain valuable back links.
Also if you spend a good deal of time on content such as blog posts, make sure you distribute subsets of the content on sites such as Twitter. You can also put snippets on your email signature.

Labels: backlinks, blog posts, blogging, guerilla marketing, marketing content, twitter

Bloggers and publication editors are now foregoing email pitches and asking for succinct pitches via Twitter and other social media tools. Check out Stowe Boyd's mandate that all pitches are over Twitter in format he calls the Twitpitch. It does make you really hone your message if you only have 140 characters.

Labels: media pitches, press pitches, public relations, social media, stowe boyd, twitpitch, twitter, web 2.0

If you haven’t seen it yet, this useful little mashup shows you what people are tweeting. The interface, which works similarly to Google Trends, lets you compare the popularity of different keywords as they show up in Twitter feeds over the course of weeks or months. Click on the “see what people are saying” link and you’ll get a feed of the most recent tweets containing that keyword or phrase.

twist.flaptor.com

Labels: google trends, keyword research, twitter

Check out Twittearth to see who is tweeting around the world.

While some of you may consider this mindless time wasting, it's fascinating to think of the possibilities. What if everyone in your span of interest shows up on a Twittearth? What if you can see who is subscribing to particular services, which company just signed a deal, which customers are "talking"?

Labels: permission marketing, twittearth, twitter

Cisco and Facebook? Yes, folks they have a relationship. B2B Marketing recently reported on Cisco's use of social networking and Web 2.0 tactics to launch their Aggregation Services Router 1000 series. Usually stoic Cisco even has a Second Life property.

Research firm Universal McCann has a detailed report out with social media statistics. One of the more interesting stats is 36% of survey respondents thought more positively about companies with blogs. It's interesting blogging is becoming part of branding and corporate validation.

So does your company have a Facebook group, Squidoo site or Twitter page? In this new landscape the daring companies which try it will come out ahead I believe. We already see fabulous search engine ranking pages for Squidoo sites on niche topics and Twitter tweet pickup. So dive in...the water's fine.

Labels: b2bmarketing, better marketing presentations, cisco, facebook, Internet marketing, social media, social networking, squidoo, twitter, universal mccann, web 2.0

According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a blog and 13.7% comment on a blog at least once a month. The numbers are higher for youths. Of online youths, 20.8% publish a blog, 36.6% read a blog, and 26.4% comment on a blog at least once a month.

However the complete Business Week article details why some businesses are shifting from blogs to social media sites. It's an interesting idea now that Twitter posts are being indexed by Google and only takes seconds to write compared to the longer time commitment for a well-written blog post.

Labels: ann arbor business, ann arbor google, blogs, businessweek, corporate blogs, forrester, number of blogs, social media, twitter, young bloggers, youth