Tips, thoughts and topics on marketing for small to medium-sized businesses in Michigan and
throughout the world. Contributions by Chris Slocumb, Casey Frushour, as well as other members of the Clarity Quest team.
Bloggers and publication editors are now foregoing email pitches and asking for succinct pitches via Twitter and other social media tools. Check out
Stowe Boyd's mandate that all pitches are over Twitter in format he calls the Twitpitch. It does make you really hone your message if you only have 140 characters.
Labels: media pitches, press pitches, public relations, social media, stowe boyd, twitpitch, twitter, web 2.0
Cisco and Facebook? Yes, folks they have a relationship. B2B Marketing recently reported on
Cisco's use of social networking and Web 2.0 tactics to launch their Aggregation Services Router 1000 series. Usually stoic Cisco even has a Second Life property.
Research firm Universal McCann has a
detailed report out with social media statistics. One of the more interesting stats is 36% of survey respondents thought more positively about companies with blogs. It's interesting blogging is becoming part of branding and corporate validation.
So does your company have a Facebook group,
Squidoo site or
Twitter page? In this new landscape the daring companies which try it will come out ahead I believe. We already see fabulous search engine ranking pages for Squidoo sites on niche topics and Twitter tweet pickup. So dive in...the water's fine.
Labels: b2bmarketing, better marketing presentations, cisco, facebook, Internet marketing, social media, social networking, squidoo, twitter, universal mccann, web 2.0
I'm a super huge fan of Tom Peters. I attended one of his speaking engagements in 1995. This seminar and his book The Pursuit of Wow! were largely responsible for me starting Clarity Quest a few years later. However, I don't know what he and his team are thinking on his new website. Did anyone tell him that red is the most difficult color to read? I know the exclamation marks are his brand element, but using them in the navigation menu is completely over the top. There's so much information on this site, I easily lose interest because I can't quickly figure it out.Ok, maybe I'm ADD after a long day but compare Tom's site to Seth Godin's. I think you'll see the huge difference. Labels: better marketing presentations, blogs, gurus, michigan web design, pursuit of wow, readability, seth godin, tom peters, user interface, web 2.0
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