What Strategic Marketing Plans Can Do For Your Company

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If your company wants to take it to the next level, look to us for marketing strategy plans that work. Whether you need your first marketing plan or fresh eyes on your market, our seasoned marketing professionals can help. We have sat in your shoes and know how to get the best “bang for the buck” out of marketing campaigns.

If Success is Your Destination, A Marketing Strategy Plan is Your GPS

We craft winning 6-month or 12-month marketing plans. Plans include:

• Strategic marketing goals tied to business objectives
• Tactical marketing campaigns tied to strategic marketing goals
• Timelines and metrics for each campaign
• Monthly or quarterly budgets

Our plans address messaging/positioning, branding, public relations, website and search engine optimization, online ads, print ads, trade events, direct mail/email blasts, collateral, giveaways, seminars/speaking engagements, and networking opportunities.

For each recommended tactic, we clearly define the process, milestones, timeline, expected results and metric measurement method.

What’s the Right Marketing Budget for Your Company?

Deciding how much to spend on marketing can be a very hard decision. Overestimating the amount could lead to financial difficulty, but underestimating could lead to insufficient revenue. Many companies set marketing budgets as a percentage of revenue.

For example:

Revenue	Marketing Budget
Under $5 million	7–8%
$5–10 million	6–7%
$10–50 million	5–6%
$50–100 million	4–5%
Over $100 million	2–3%

However, depending on your business model, a strategic marketing plan based on competitive parity or objectives/tasks might be more suitable.

We’ve helped dozens of technology companies determine the right budget for the best return-on-investment. Download our free whitepaper “Marketing Budgets: The Correct Amount for Your Company” or contact us today to discuss your business’ marketing strategy, marketing plan and budget.