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Marketing Tips

Pinterest Marketing Campaigns

By June 11, 2015No Comments

Pinterest features a variety of customized virtual bulletin boards, created by individual users to showcase their inspirations, interests, passions, and favorite products. The visual focus of Pinterest makes it a highly effective social media marketing platform to reach consumers. Businesses can utilize these tips to create effective Pinterest marketing campaigns.

Create Content

Open a business account and align your Pinterest branding efforts with other social networks to create cohesion. Establish your brand voice on Pinterest by incorporating a variety of useful and inspirational content to draw in consumers. Keep pin descriptions short and descriptive.

Network and Connect

Pinterest allows businesses and other users to interact. Following influencers, participating in group boards, creating contests, and pinning from other users raises awareness of your brand.

Advertising Campaigns

Paid campaigns and promoted pins on Pinterest allow businesses to target a particular audience based on a variety of factors including location, language, and device type. Utilize descriptive names and seasonal positioning for campaigns.

Analytics Tools

Google Analytics allows businesses to track tag performance. Also, companies can utilize Google Trends to monitor brand health and identify seasonal patterns. Pinterest Analytics Suite provides information on followers, which helps users create audience-desired content. These tools help business users track Pinterest campaign success over time.

How can your business effectively utilize Pinterest as a marketing platform? Check out Pinterest: A Guide for Marketers for more creative tips!

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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