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Marketing Strategy

Should I Hire an Outsource Marketing Agency?

By October 29, 2014April 9th, 2019No Comments

Outsourcing your marketing to an experienced agency can be a great decision and have a big pay off for your company. But how do you know if your company is a good fit for outsourced marketing?

We’ve created a free white paper to help you decide if hiring an outside agency makes sense for your organization, and if so, which services you would benefit from outsourcing. Here’s a high-level overview of the decision making process outlined in the white paper:

You’re a good fit for strategic outsource marketing if:

  • Your company needs a strategic vision for marketing.
  • You need objective advice from subject matter experts about the viability of marketing campaigns.
  • You have a realistic budget for marketing plans and execution.

You’re a bad fit for strategic outsource marketing if:

  • Your company has trouble making decisions.
  • There is a conflict between your existing marketing and sales departments.

You’re a good fit for tactical outsource marketing if:

  • You don’t need to be involved in every minor decision in copywriting and design.
  • Your company is good at meeting deadlines. 

You’re a bad fit for tactical outsource marketing if:

  • You need control of every aspect of your marketing campaigns.
  • You’re not comfortable handing over accountability to an outside agency.

 

Evaluating Outsource marketing servicesDownload the free white paper, Is Outsource Marketing Right for Your Company? to help you evaluate the possibility of utilizing outsource marketing services.

Want to see how outsource marketing services have helped our clients? Read some of our case studies.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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