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6 Personas You’ll Find on HARO and How to Pitch Them

Search Engine Watch recently featured a great article by Ken McGaffin (@mcgaffin) about the 6 personas that post queries to HARO. If you’re unfamiliar with HARO, short for HelpAReporterOut.com, it is a popular PR service that connects journalists and writers with relevant sources for their articles and books. HARO is a great resource for researching specific PR opportunities for clients and is something we use everyday.

Other HARO users may find this article amusing, true to their HARO experiences, and maybe a bit humorous. It’s also full of helpful information for first-time or returning HARO users on how to navigate the hundreds of daily HARO queries and craft a pitch with the best chance for success.

Take a few minutes to read the full article and make the most of HARO for your business and clients.

About the Author:

Brian Shilling
Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

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