Public relations professionals know there is a lot of leg work to do before launching a PR campaign. From compiling editorial calendars and creating media lists to finding opportunities and crafting killer pitches, public relations experts have a lot on their plates. Try these free tools and resources to make your next PR campaign more efficient and successful.
9 Free PR Tools
- HARO – Help A Reporter Out is one of the most valuable resources connecting reporters with sources for their stories. If you haven’t signed up for HARO emails yet, stop reading this post and do it now!
- Charlie – Before your next interview, briefing, or pitch, have Charlie email you the bios, social media activity, recent news, and other insights on each meeting participant.
- Grammarly – Nothing ruins a press release like a glaring grammatical error. Use Grammarly to check your documents for spelling, grammar, and even plagiarism.
- Rapportive – With this add-on for Firefox and Chrome, see LinkedIn profiles, shared connections, and more information about your Gmail contacts without ever leaving your inbox.
- Google Alerts – A free alternative to more expensive and robust monitoring services, Google Alerts is a great way to keep tabs on your clients, news stories, or topics of interest.
- Followerwonk – Moz’s Twitter analytics app helps PR pros find new influencers and analyze the behavior of any Twitter user.
- AP Stylebook Ask The Editor – A sample of FAQs not answered in the AP Stylebook. The full FAQ is available to online subscribers.
- Alexa – Alexa is one of the most powerful free tools to give PR pros at-a-glance analytics. Find any website’s audience demographics and discover similar sites where your targets may be hanging out.
- BusinessWire – Use BusinessWire to search for news releases in your industry or from competitors. Even create a personalized daily news feed with a free account.