Sales cycles are on every marketers mind, especially in healthcare, health IT, pharma and biotech. Specifically, marketers are tasked with shortening sales cycles, which is notoriously difficult to do in these industries.
We’ve learned a few tricks for accelerating lengthy sales cycles in our 16+ years as a leading healthcare marketing agency.
Shorten Sales Cycles with Video Personalization
Clarity Quest’s President and CEO, Chris Slocumb, presented on this topic at the 2017 Healthcare IT Marketing & PR Conference in Las Vegas. Chris provides several actionable tips for getting large health IT buying groups to purchase. Watch the video from HITMC:
Get Through to Large Buying Groups
Another common hurdle in health IT sales is the large buying groups often encountered along the way. We’ve seen groups as large as 16 decision makers in a final meeting for a cardio cath lab purchase!
Read Chris’ article in MarketingProfs for 6 tips to accelerate sales to large buying groups with strategic marketing:
– Personalize Your Website
– Empower an Internal Champion
– Personalize Video for All Buyer Personas
– Stay Top of Mind During Delays
– Understand All Relationships in the Buying Group
– Implement Account-Based Marketing (ABM)
Contact us to learn more about personalized video and strategic marketing for healthcare, tech and biotech.
