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Looking to Streamline Your Marketing Department? Hint: Be Fearless

Many business departments audit and evaluate themselves each year. Unfortunately, marketing is often not one of them. If you are looking to increase your marketing department's efficiency, streamline processes and optimally staff, read Chris Slocumb's post on Marketing Profs: The Fearless B2B Marketer's Guide to [...]

The 7 Factors That Determine Whether Your Site Shows In Voice Searches

“Hey Siri, what’s the capital of North Dakota?” “Alexa, order me a twenty-five pound bag of gummy bears…STAT!” “Okay Google, play Vanilla Ice’s greatest hits.” The future is hear (yeah, that’s a terrible pun). Searching the internet used to require firing up your computer, hopping [...]

B2B Nuggets: Email Click Rates, Healthcare Blogs & App Spotlights

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

Talent Without Clear Strategy = Startup Failure

I worked for a tech startup 1999-2000. We had the best conditions a startup could hope for…multiple rounds of series B & C investment, multiple Defense Dept. contracts, great facilities, and amazing, excited, super-committed talent. With all these conditions set for success, you would expect [...]

Mach7 Technologies Retains Clarity Quest as Healthcare Software Marketing Agency

Mach7 Technologies of Vermont has selected Clarity Quest as its healthcare software marketing agency of record. In just a few short months leading up to HIMSS 14, our agency created a new brand, messaging, and website for this enterprise imaging solutions company.  And that’s just the [...]

By |February 19th, 2014|Branding|0 Comments

Instagram and Pinterest Are Worth a Thousand Words – Even for B2B

As a marketer you know the importance of social media. However, you may not be up to date on all current platforms. Facebook and Twitter are no longer the only options to sustain an online brand image or customer base. Relative newcomers like Pinterest and [...]