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B2B Nuggets: Email Click Rates, Healthcare Blogs & App Spotlights

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

Talent Without Clear Strategy = Startup Failure

I worked for a tech startup 1999-2000. We had the best conditions a startup could hope for…multiple rounds of series B & C investment, multiple Defense Dept. contracts, great facilities, and amazing, excited, super-committed talent. With all these conditions set for success, you would expect [...]

Mach7 Technologies Retains Clarity Quest as Healthcare Software Marketing Agency

Mach7 Technologies of Vermont has selected Clarity Quest as its healthcare software marketing agency of record. In just a few short months leading up to HIMSS 14, our agency created a new brand, messaging, and website for this enterprise imaging solutions company.  And that’s just the [...]

By |February 19th, 2014|Branding|0 Comments

Instagram and Pinterest Are Worth a Thousand Words – Even for B2B

As a marketer you know the importance of social media. However, you may not be up to date on all current platforms. Facebook and Twitter are no longer the only options to sustain an online brand image or customer base. Relative newcomers like Pinterest and [...]

LA2M Presentation on Native Advertising

On Wednesday, November 13th, LA2M will host Ryan Schram of IZEA—a leader in social media sponsorship—for a presentation on the rise of native advertising. Ryan will present specific research findings and shed light on the necessity of utilizing a network of online influencers to market [...]

Is Your Marketing Gutsy Enough?

If your marketing campaigns are not scaring you in the slightest, those campaigns are putting your customers to sleep. You are most likely spending too much on marketing and advertising for too little ROI. Successful marketing today requires you to "take a chance” or “put [...]

Upcoming LA2M Presentation on Marketing ROI

Do you want to get the lowdown on marketing RIO from a leader in the marketing industry right here in Ann Arbor?  Next week, LA2M will host a presentation by Sean Hickey, COO of PWB Marketing Communications, about the perceptions, realities, and folklore of ROI. [...]

By |October 29th, 2013|News|0 Comments