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Brian Shilling

Brian Shilling

About Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

Trade Show Appointment Setting Strategies for Clients

Appointment setting is an effective strategy for getting the right visitors to your trade show booth. When you know who is coming to your booth and when, you can be prepared to have the right person deliver a targeted message. While the focus of [...]

New eCommerce Website a Success for Immune Cell Supplier

Since we launched a new ecommerce website experience for Astarte Biologics in mid-2017, the company has benefited from many business efficiencies and bottom line improvements. In coordination with our targeted marketing efforts, the immune cell supplier and research services provider has experienced: 54% more online [...]

How to Set Up Your Google My Business, Google+ and YouTube Accounts to Avoid Disasters

If you’re having trouble setting up and claiming your Google My Business, Google+ or YouTube accounts in the right order, you probably fall into two categories: “I’ve done this before, but everything looks different now and has a new name.” “I’ve never done this, [...]

Clarity Quest Launches New Brand, Website for Healthcare Identity Company

QuadraMed, a leading provider of healthcare identity software and services, needed a refreshed brand identity and an enhanced web presence. As one of many companies showcased on a single website under the Harris Healthcare umbrella, QuadraMed needed their own revitalized web presence to really [...]

10 Website Go-Live Tips to Ensure a Smooth Launch

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i’s and crossed all the t’s to ensure your site is perfect. Now it’s finally time for [...]

Hey Siri! Apple Makes Google Its Default Search Engine

When Apple’s intelligent assistant, Siri, can’t come up with a quick response, it refers users to a page of search engine results. Until recently, that search engine was Bing. In late September 2017, Google replaced Bing as the default search engine for Siri, the iOS [...]

By |September 27th, 2017|News|0 Comments

8 Ways to Reduce SaaS Churn

Acquiring new customers is always more difficult, expensive, and time-consuming than maintaining or upselling current relationships. 30% of SaaS companies have an unacceptable level of churn of more than 7%.1 All software-as-a-service companies are focused on reducing churn, but you can go a step further [...]

10 Tips to Draw Traffic to Your Trade Show Booth

Many companies focus a bulk of their attention and money securing an exhibit space, selecting and designing a booth, and preparing the logistics of getting people and equipment to the event. While these steps are crucial, too little time is devoted to booth draw campaigns. [...]