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Brian Shilling

Brian Shilling

About Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

Merging companies? What to do with web assets and SEO.

Mergers and acquisitions involve drawn-out legal processes and critical business decisions that impact the future of the companies and employees involved. As the deal nears a close, executives may be tempted to rush the seemingly less important decisions that come next: what to do with [...]

Five Reasons to Hire a Pay-Per-Click Advertising Expert

Pay-per-click advertising is one of those digital marketing practices (much like search engine optimization) that requires niche expertise and years of staying up on historical changes, platform updates, and best practices. It's easy to waste a ton of money on PPC advertising if you don't [...]

Write Your Mind: How to Add Sincerity to Your Marketing

“Sincerely.” That’s an antiquated word, don’t you think? You really only see it in email signatures, or when you send a handwritten thank you note where “love” is too strong and you’re not quite sure how else to end it. But is “sincerely” the right [...]

What is the Long Tail and Why Does it Matter for SEO?

When establishing a search engine optimization strategy, it's tempting to optimize your website for the search terms that get the highest amount of traffic. You may think that if you can get a slice of the hundreds of thousands of monthly searches, you'll be winning [...]

Content Marketing Hurdles: They’re Real, But Here’s How You Can Jump Them

Every year, the Content Marketing Institute (CMI) does a massive survey to identify content marketing trends from every angle: industry, location, agency, in-house, budgets, technology, strategies, tactics, successes, and challenges. In our recent email newsletters, we've discussed all the AMAZING things content marketers are doing: 73% [...]

Is Content Marketing World Worth It? Advice from a First-Timer

Here we are, two months out from Content Marketing World 2018. The changes of the season are in the air in Cleveland, no doubt, as the summer sun and humid air give way to browning leaves and chilly breeze. Here in Michigan, it’s much the [...]

“It Works for Me”: Ava Haekler, Marketing Consultant, Clarity Quest Marketing

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” features business professionals sharing [...]

RevSpring Adds to Apex Combination with Black Book Award

It’s been an October to remember for our client, RevSpring! Earlier this month, the consumer communications, billing, and payments company announced a strategic combination with Apex Revenue Technologies, positioning the combined entity to be the premier provider of patient engagement, billing, and payment solutions in [...]

Attention-Holding Content: How to Captivate Your Goldfish

The storyline of the human attention span devolving into that of a goldfish is well played out. And there’s research to back it up, so it must be true, right? You Now Have a Shorter Attention Span Than a Goldfish — TIME Health The Eight-Second [...]