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Brian Shilling

Brian Shilling

About Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

Back to Basics: The B2B Marketing Funnel

One question we get a lot from clients and prospects is, “What kinds of content do we need to create?” Many B2B companies have a tendency to focus on early-stage awareness building content. While early-stage content is certainly important to reach and connect with your [...]

2017’s Most Powerful Women in Health IT

On May 12, 2017, seventy-five of the most influential and successful women in healthcare IT will be honored in Boston at The Most Powerful Women in Healthcare IT conference. The number of women holding leadership positions in health IT remains low, so last year, HealthData Management’s editorial [...]

Marketing Automation for Life Sciences [Webinar]

Is your life sciences company struggling to bring in new business, nurture leads and strengthen existing relationships? Join us for an interactive webinar to learn how to be successful with marketing automation in life sciences! Join us on Tuesday, May 30th at 11:00 a.m. EST [...]

CURE Brings Innovative Lab & Co-working Space to Groton, CT

If you’re a biotech entrepreneur on the East Cost, you probably thought you had to establish a presence in Cambridge, MA or New York City to access commercial-grade lab space and resources. But the CURE Innovation Commons has brought Cambridge and New York-level lab, office [...]

Accelerating Health IT Sales Cycles with Personalized Marketing

Sales cycles are on every marketers mind, especially in healthcare, health IT, pharma and biotech. Specifically, marketers are tasked with shortening sales cycles, which is notoriously difficult to do in these industries. We’ve learned a few tricks for accelerating lengthy sales cycles in our 16+ [...]

Shorten Your Sales Cycles: Clarity Quest’s Presentation at HITMC 2017

For the fourth year in a row, Clarity Quest was a sponsor and speaker at the Health IT Marketing and PR Conference (#HITMC). Over the course of three days, attendees learned the latest trends in healthcare content marketing, event marketing, marketing automation, public relations, branding, [...]

Best Practices for Website Project Management

Website development projects involve a lot of moving pieces for project managers to handle. PMs have to manage very diverse teams ranging from developers and graphic designers to SEOs and content creators, and everyone in between. Successful website project management requires intimate knowledge of the [...]

Testing LinkedIn Direct Sponsored Content Ads

Advertising on LinkedIn — the world’s top social media platform for content distribution — puts your content and brand in front of a targeted audience seeking thought leadership, news, and insights in their field. If you’re new to LinkedIn advertising, you have a few options [...]