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Chris Slocumb

Chris Slocumb

About Chris Slocumb

Chris is the founder and president of Clarity Quest Marketing, where she leads a talented group of marketers and designers helping healthcare and technology companies achieve marketing and business goals. To learn more about Chris' experiences and qualifications, visit our Meet Our Executive Team page.

Health IT Marketing & PR Conference: Takeaways From a Veteran

2018 HITMC is in the books! Ava Haekler and I had a great time in New Orleans. She posted her takeaways from a rookie in an earlier post. It was the fifth HITMC I attended, and the fourth event of which Clarity Quest Marketing was [...]

Leading a High-Growth Business: Thrills and Pitfalls

  Leading a high-growth business has its challenges. People often say, “Hey, don’t complain. You have a high-class problem.” But I think leading a high-growth company can be as challenging as heading up a company in decline with a dry pipeline. They are very different scenarios [...]

Marketing Tool Spotlight: Customer-Generated Content

Did you know 90% of buyers are more likely to purchase after reading a trusted review, but just 20% of companies even consider using reviews in their marketing mix? Even fewer use customer-generated content. TechValidate, a division of SurveyMonkey, allows companies to quickly survey their clients to generate persuasive [...]

Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or [...]

Getting Started with Marketing Automation

A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments, many small to mid-market companies have been slow to adopt MA. The reason most companies give for stalling is [...]