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Chris Slocumb

Chris Slocumb

About Chris Slocumb

Chris is the founder and president of Clarity Quest Marketing, where she leads a talented group of marketers and designers helping healthcare and technology companies achieve marketing and business goals. To learn more about Chris' experiences and qualifications, visit our Meet Our Executive Team page.

Marketing in Turbulent Times: 6 Takeaways from an HBS Thought Leader

I had the great pleasure to attend my second Women Presidents Organization workshop led by Lynda Applegate, the Baker Foundation Professor at Harvard Business School. Lynda offers excellent advice for all business leaders. I’ve adapted some of her insights into marketing.   Mushing is a [...]

Why High-Growth Marketers are Embracing Strategic Planning

One of the things I’ve found most shocking in running a marketing agency for twenty years is the number of companies that don’t bother to create a marketing plan. There are startups in this group, yes, but there are also $150M companies with hundreds of [...]

Auditing Your Marketing Department: A No BS Framework for Improvement

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments undergo annual reviews, but too few marketing departments bother to do the same, which means [...]

Want a Bigger Marketing Budget? Aim for the Goal POST

It's nearing the end of the year, so that means it's time to prepare your 2019 marketing budget requests!   Avril, the VP of Marketing at a leading biotech company, was dreading the upcoming slog.    Typically, her marketing team spends a week in [...]

Long-Time Client Astarte Biologics Merges with Key Biologics, Secures Equity Investment

Key Biologics has completed its merger with Astarte Biologics to create the leading provider of human immune cells, blood products, and related services to the biopharmaceutical industry. As part of the merger, the new entity also received an investment from Ampersand Capital Partners to continue expanding [...]

7 Tips for Learning Niche Industry Lingo Quickly

Companies are increasingly focusing on narrow niche vertical targets, and many organizations are launching products into unfamiliar verticals. This is especially common in the healthcare and life sciences verticals where companies that traditionally sold into government, manufacturing or financial sectors now seek to penetrate the [...]

The 7 Factors That Determine Whether Your Site Shows In Voice Searches

“Hey Siri, what’s the capital of North Dakota?” “Alexa, order me a twenty-five pound bag of gummy bears…STAT!” “Okay Google, play Vanilla Ice’s greatest hits.” The future is hear (yeah, that’s a terrible pun). Searching the internet used to require firing up your computer, hopping [...]

Clarity Quest Marketing Exhibiting at BIO 2018 in Boston 

We're excited to be exhibiting at the BIO International Convention on June 5, 2018, in the Connecticut Pavilion, #411. Since our agency's founding in 2001, we have successfully grown the revenues and valuations of numerous biotech companies. We grew Astarte Biologics, a specialized cell provider, by 68% [...]