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Chris Slocumb

Chris Slocumb

About Chris Slocumb

Chris is the founder and president of Clarity Quest Marketing, where she leads a talented group of marketers and designers helping healthcare and technology companies achieve marketing and business goals. To learn more about Chris' experiences and qualifications, visit our Meet Our Executive Team page.

Do You Have a Corporate Theme for HIMSS?

Coalesce your team around a show-specific concept to ensure ROI. Trade show participation is usually among the top marketing expenses for healthcare technology companies. Success at shows is vital, especially for SMBs, which can spend one-third of their entire annual marketing budget at HIMSS alone. [...]

Marketing During a Merger or Acquisition

When executive teams begin considering M&A activity, they generally start with their corporate growth strategy in mind. A company’s growth plan may include a variety of strategic elements including organic growth of revenue streams through product or market diversification or more immediate growth through [...]

Applying High-Intensity Interval Training Principles to Marketing

My New Year’s Resolution was to fit in exercise every day, no matter what my work or my family life demanded. While some days I fit in a 1-hour walk or yoga, there are others in which 15 minutes is all I have to spare. [...]

Lessons from Website Homepage Banner Wars

Of all the elements that need to be created and approved during website design, website banners cause the most angst. If the web stakeholder team is not fully aligned with the company's or product’s marketing messaging and positioning, dissension is almost guaranteed to show its [...]

How Social Media Can Destroy or Grow Your Business

While many marketers have struggled to show the return on investment potential of social media, its power was very evident this past weekend.  After President Trump issued the Executive Order banning refugees and immigrants from seven nations last Friday, NYC taxi drivers went on a [...]

VC Funding for Health IT Grows in 2016, Surpasses $5 Billion

After a slight drop from 2014 to 2015, VC funding in healthcare IT grew 9% in 2016 to surpass the $5 billion mark for the first time. With all the conflict around repealing and replacing The Affordable Care Act, many thought health IT was going [...]

A Simple (and Relatively Painless) Performance Review Template

I hate performance reviews.  When I started my career at Motorola, I remember dreading what crazy new spin our human resources department was going to use to torture my boss, torment my direct reports and drive me crazy.   There were many excruciating variations: peer-to-peer, [...]