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Chris Slocumb

Chris Slocumb

About Chris Slocumb

Chris is the founder and president of Clarity Quest Marketing, where she leads a talented group of marketers and designers helping healthcare and technology companies achieve marketing and business goals. To learn more about Chris' experiences and qualifications, visit our Meet Our Executive Team page.

2017 Marketing Trends Outlook: Marketing Attribution

Marketing attribution has certainly come a long way from the simple lines of Google Analytics code you used to insert on your web pages. Today’s marketing attribution applications, when properly deployed, can track both online and offline lead and conversion sources with aplomb.   Our [...]

Do You REALLY Need to Do That? Delegate with Wild Abandon

I recently read a post by the CEO of one of our vendors who thought his main job was to create processes and hire bright folks to take over every area he handles today. Studying successful leaders heading up super happy cultures over the past [...]

Create, Send & Track Proposals in Record Time

For years our agency used QuoteRoller to manage our proposal process. While it had its quirks, the ability to save service descriptions, fees and templates made it far more efficient than using Word or Google Docs. Earlier this year, we found out from a tech [...]

Just Why Can’t We Jump Off the Stratosphere?

We’re sponsoring attendee badge lanyards at the HITMC conference in April 2017. Rather than do the boring thing and put our logo on the lanyards, we wanted to do something different. Our team came up with a great marketing idea.  We were going to sponsor [...]

Be Prepared for Marketing “Day 1” and Beyond During M&A

Melding the marketing efforts two (or more) companies after an acquisition or merger is no small task. Recently I was contacted by a reporter at the Austin American-Statesman who wanted to understand the importance of the Day 1 messaging and marketing efforts after Dell's acquisition [...]

Healthcare IT: Top Trends and Innovations in 2016

As the President of one of the top healthcare marketing agencies, I’m continually fascinated at the wide array of technologies emerging in the space. Every week we get lead calls from companies with new products or services addressing pressing healthcare technology issues. Here are some [...]

Direct Relationship Found Between Sales Enablement Investment and Higher Conversion Rates

We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing more than 50% of companies that have committed to sales enablement efforts have experienced increases in sales conversion rates of [...]

Personalized Interactive Content is Vital for Speeding Up the B2B Purchase Cycle

Even relatively small purchasing decisions now must get signoff by multiple stakeholders. When selling services to healthcare, biotech, and technology companies, our marketing agency typically has to interact with and convince three or four executives with a purchase cycle of three weeks to three months, [...]