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B2B Nuggets: Connecting the Dots, Making Sense of the Puzzle & New Market Entrants

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Connecting the Dots: Map Shows Constellation of Seattle-Area Tech Companies
Check out this map of the Seattle technology universe to see the wide reach of technology companies. This map shows 600 companies as stars and represents the relationships between these businesses as constellations.

Marketing Data Technology: Making Sense of the Puzzle
This visual depicts the marketing data technology landscape broken into 4 simple categories: discover, decide, activate, and automate. Read this article to learn more about data technology tools and processes. This resource is beneficial for marketing executives, technologists, strategists, and IT professionals.

B2B Execs See Customer Experience as Key Differentiator for New Market Entrants
A recent study conducted by Accenture Strategy revealed, two-thirds of B2B professionals agree that creating an excellent customer experience is essential for new entrants in the industry. Providing a great customer experience requires strong leadership, adequate time, and clear organization.

The Most In-Demand Market Research Roles
The latest Greenbook Research Industry Trends Report predicted designers and data visualization experts to be the most prominent industry roles in the future. In addition, data scientists and marketing strategists are expected to be increasingly in-demand for upcoming years.

About the Author:

Brian Shilling
Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

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