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Content Marketing

What Are Twitter Polls All About?

Twitter users can now embed polls directly into tweets to get real-time feedback from their audiences. Polling is a great practice to incorporate into your brand’s social media marketing routine. Putting informative content out there is great, but sparking an intelligent conversation is even better! [...]

Back to Basics: The B2B Marketing Funnel

One question we get a lot from clients and prospects is, “What kinds of content do we need to create?” Many B2B companies have a tendency to focus on early-stage awareness building content. While early-stage content is certainly important to reach and connect with your [...]

Shorten Your Sales Cycles: Clarity Quest’s Presentation at HITMC 2017

For the fourth year in a row, Clarity Quest was a sponsor and speaker at the Health IT Marketing and PR Conference (#HITMC). Over the course of three days, attendees learned the latest trends in healthcare content marketing, event marketing, marketing automation, public relations, branding, [...]

Lessons from Website Homepage Banner Wars

Of all the elements that need to be created and approved during website design, website banners cause the most angst. If the web stakeholder team is not fully aligned with the company's or product’s marketing messaging and positioning, dissension is almost guaranteed to show its [...]

10 Must-Have WordPress Plugins

WordPress is one of the most comprehensive and user-friendly content management systems available. While some basic coding knowledge and web development experience will help you build a website in WordPress, you can create professional, full-featured websites, blogs and apps using any combination of free WordPress [...]

VC Funding for Health IT Grows in 2016, Surpasses $5 Billion

After a slight drop from 2014 to 2015, VC funding in healthcare IT grew 9% in 2016 to surpass the $5 billion mark for the first time. With all the conflict around repealing and replacing The Affordable Care Act, many thought health IT was going [...]

B2B Nuggets: Podcasts & Content Marketing

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been [...]

Social Media Automation & Conversation

At Clarity Quest, we've been experimenting with new social media automation tools to enhance our digital presence. Automation is a great way to build a strong brand and audience online. One popular automation company, Buffer, recommends to their users, "Automate what you can while still remaining engaged [...]