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Marketing Strategy

Are you a Problem Solver or a Problem Finder?

I recently went to a presentation by Daniel Pink at the University of Michigan’s Ross School of Business. Daniel was the principal speechwriter for former Vice President Al Gore. He is now a public speaker, editor, podcaster and best-selling author. He presented on the topic, [...]

How to Build and Maintain Brand Loyalty

Establishing a tradition of loyalty amongst your consumers will help guarantee your company’s success now and for years to come. It is critical that your business focuses on building and maintaining this loyalty, so it establishes a devoted customer base that will consistently buy from [...]

8 Ways to Reduce SaaS Churn

Acquiring new customers is always more difficult, expensive, and time-consuming than maintaining or upselling current relationships. 30% of SaaS companies have an unacceptable level of churn of more than 7%.1 All software-as-a-service companies are focused on reducing churn, but you can go a step further [...]

The Countdown to HIMSS Is On! Are You Getting Ready?

HIMSS planning can be a daunting task. With successful companies strategizing for next year’s HIMSS before this year’s event even begins, it can be easy to fall behind the eight ball. That’s where we come in. We’ve put together a brand new resource to help [...]

How to Create a Better Customer Experience

Being an influential brand doesn't require having the biggest budget. In the digital age, the most notable companies are those that can tell a compelling story and give their customers a great experience on a consistent basis. To move in this direction, marketing professionals are [...]

Harnessing the Power of Unstructured Healthcare Data [Infographic]

From Workflow to Big Data Analytics: 21 HIT Imaging Companies to Watch Unstructured healthcare data promises to be the next “big thing” in healthcare. Finding meaning in patient care data will require looking beyond the 20-30% that is “structured” and stored within the EHR/EMR. A [...]

Do You Have a Corporate Theme for HIMSS?

Coalesce your team around a show-specific concept to ensure ROI. Trade show participation is usually among the top marketing expenses for healthcare technology companies. Success at shows is vital, especially for SMBs, which can spend one-third of their entire annual marketing budget at HIMSS alone. [...]

Clarity Quest to Present at HITMC

This year's Healthcare IT Marketing and PR Conference, HITMC, is taking place April 5–7, 2017 in Las Vegas, NV. At the event, don't miss Chris Slocumb's presentation on content personalization. It’s not uncommon for health IT purchases to involve up to 20 stakeholders and for the buying decision [...]

Marketing During a Merger or Acquisition

When executive teams begin considering M&A activity, they generally start with their corporate growth strategy in mind. A company’s growth plan may include a variety of strategic elements including organic growth of revenue streams through product or market diversification or more immediate growth through [...]