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Marketing Strategy

Clarity Quest Talks M&A Marketing Strategy on Healthcare Radio Segment

Our President, Chris Slocumb, was recently a guest on the popular “What’s My Tagline?” radio and podcast series, hosted by Healthcare NOW Radio. Chris spoke on the topic of creating and executing marketing strategies before, during, and after a merger or acquisition. The podcast is [...]

Our Agency’s 17 Marketing Lessons from 2017

Some of my favorite aspects of working at a marketing agency are the continuous opportunities to encounter new ideas and learn new skills. Our team recently got together to share the top lessons we've learned this year from our client work and our internal company [...]

Are you a Problem Solver or a Problem Finder?

I recently went to a presentation by Daniel Pink at the University of Michigan’s Ross School of Business. Daniel was the principal speechwriter for former Vice President Al Gore. He is now a public speaker, editor, podcaster and best-selling author. He presented on the topic, [...]

How to Build and Maintain Brand Loyalty

Establishing a tradition of loyalty amongst your consumers will help guarantee your company’s success now and for years to come. It is critical that your business focuses on building and maintaining this loyalty, so it establishes a devoted customer base that will consistently buy from [...]

The Countdown to HIMSS Is On! Are You Getting Ready?

HIMSS planning can be a daunting task. With successful companies strategizing for next year’s HIMSS before this year’s event even begins, it can be easy to fall behind the eight ball. That’s where we come in. We’ve put together a brand new resource to help [...]

How to Create a Better Customer Experience

Being an influential brand doesn't require having the biggest budget. In the digital age, the most notable companies are those that can tell a compelling story and give their customers a great experience on a consistent basis. To move in this direction, marketing professionals are [...]