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Marketing Strategy

Marketing During a Merger or Acquisition

When executive teams begin considering M&A activity, they generally start with their corporate growth strategy in mind. A company’s growth plan may include a variety of strategic elements including organic growth of revenue streams through product or market diversification or more immediate growth through [...]

Clarity Quest to Host HITMC Twitter Chat March 7th

Chris Slocumb, CEO of Clarity Quest, will host the next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 7 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool [...]

Applying High-Intensity Interval Training Principles to Marketing

My New Year’s Resolution was to fit in exercise every day, no matter what my work or my family life demanded. While some days I fit in a 1-hour walk or yoga, there are others in which 15 minutes is all I have to spare. [...]

2017 Marketing Trends Outlook: Marketing Attribution

Marketing attribution has certainly come a long way from the simple lines of Google Analytics code you used to insert on your web pages. Today’s marketing attribution applications, when properly deployed, can track both online and offline lead and conversion sources with aplomb.   Our [...]

Create, Send & Track Proposals in Record Time

For years our agency used QuoteRoller to manage our proposal process. While it had its quirks, the ability to save service descriptions, fees and templates made it far more efficient than using Word or Google Docs. Earlier this year, we found out from a tech [...]

Make Ideas Happen with Asana

Our favorite marketing took this week is Asana, a project management platform. This company was started after the co-founders, Dustin Moskovitz and Justin Rosenstein, created a tool at Facebook that changed how their teams worked together internally. The company's mission is "to help humanity thrive by enabling all [...]

B2B Nuggets: Value Creation & Customer Connection

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been [...]

Be Prepared for Marketing “Day 1” and Beyond During M&A

Melding the marketing efforts two (or more) companies after an acquisition or merger is no small task. Recently I was contacted by a reporter at the Austin American-Statesman who wanted to understand the importance of the Day 1 messaging and marketing efforts after Dell's acquisition [...]

Direct Relationship Found Between Sales Enablement Investment and Higher Conversion Rates

We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing more than 50% of companies that have committed to sales enablement efforts have experienced increases in sales conversion rates of [...]