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Marketing Strategy

Be Prepared for Marketing “Day 1” and Beyond During M&A

Melding the marketing efforts two (or more) companies after an acquisition or merger is no small task. Recently I was contacted by a reporter at the Austin American-Statesman who wanted to understand the importance of the Day 1 messaging and marketing efforts after Dell's acquisition [...]

Direct Relationship Found Between Sales Enablement Investment and Higher Conversion Rates

We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing more than 50% of companies that have committed to sales enablement efforts have experienced increases in sales conversion rates of [...]

B2B Nuggets: Competitive Focus, Algorithm Changes & Customer Experience

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some excellent information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

27 Best Practices to Boost Email Deliverability

While open rates and click through rates get the lion’s share of attention when it comes to email marketing, email deliverability should be at the forefront of any email marketing strategy. Deliverability optimization is key to avoid getting blacklisted, prevent messages from landing in spam [...]

B2B Nuggets: 2016 Marketing Predictions, Smartphone Features & Future Technologies

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

How to Assemble a Marketing Dream Team

A successful marketing team requires dynamic personalities and complementary skillsets to blend traditional marketing principles with new media strategies. When building a marketing department, start with one of each of the following dream team members, then scale as your company grows. If you can’t afford [...]

B2B Nuggets: Health IT, Lead Generation Gold & Blogging Activities

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

B2B Nuggets: Sustainable Development, Facebook Retargeting & Streamlined Strategy

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

B2B Nuggets: Project Scoping, Account-Based Strategy & Brand Meaning

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]