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Marketing Tips

Looking to Streamline Your Marketing Department? Hint: Be Fearless

Many business departments audit and evaluate themselves each year. Unfortunately, marketing is often not one of them. If you are looking to increase your marketing department's efficiency, streamline processes and optimally staff, read Chris Slocumb's post on Marketing Profs: The Fearless B2B Marketer's Guide to [...]

7 Tips for Learning Niche Industry Lingo Quickly

Companies are increasingly focusing on narrow niche vertical targets, and many organizations are launching products into unfamiliar verticals. This is especially common in the healthcare and life sciences verticals where companies that traditionally sold into government, manufacturing or financial sectors now seek to penetrate the [...]

The 7 Factors That Determine Whether Your Site Shows In Voice Searches

“Hey Siri, what’s the capital of North Dakota?” “Alexa, order me a twenty-five pound bag of gummy bears…STAT!” “Okay Google, play Vanilla Ice’s greatest hits.” The future is hear (yeah, that’s a terrible pun). Searching the internet used to require firing up your computer, hopping [...]

Health IT Marketing & PR Conference: Takeaways From a Veteran

2018 HITMC is in the books! Ava Haekler and I had a great time in New Orleans. She posted her takeaways from a rookie in an earlier post. It was the fifth HITMC I attended, and the fourth event of which Clarity Quest Marketing was [...]

The Ultimate Marketing Tech Stack: Apps, Tips and Tools

As a healthcare and technology marketing agency, we understand you have many marketing tools at your disposal. So how do you know which ones to choose? What is the best social media management platform? Email marketing tool? Photo editor? Some marketing tools we personally [...]

Marketing Tool Spotlight: Moz On-page Grader

Moz has been an instrumental tool at Clarity Quest for our SEO efforts. We use Moz to track campaigns, explore keywords, optimize our client's websites, and more.  One feature Moz offers is the On-page Grader. This feature allows you to evaluate your page or a competitor's page [...]