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Marketing Tips

Health IT Marketing & PR Conference: Takeaways From a Veteran

2018 HITMC is in the books! Ava Haekler and I had a great time in New Orleans. She posted her takeaways from a rookie in an earlier post. It was the fifth HITMC I attended, and the fourth event of which Clarity Quest Marketing was [...]

The Ultimate Marketing Tech Stack: Apps, Tips and Tools

As a healthcare and technology marketing agency, we understand you have many marketing tools at your disposal. So how do you know which ones to choose? What is the best social media management platform? Email marketing tool? Photo editor? Some marketing tools we personally [...]

Marketing Tool Spotlight: Moz On-page Grader

Moz has been an instrumental tool at Clarity Quest for our SEO efforts. We use Moz to track campaigns, explore keywords, optimize our client's websites, and more.  One feature Moz offers is the On-page Grader. This feature allows you to evaluate your page or a competitor's page [...]

Trade Show Appointment Setting Strategies for Clients

Appointment setting is an effective strategy for getting the right visitors to your trade show booth. When you know who is coming to your booth and when, you can be prepared to have the right person deliver a targeted message. While the focus of [...]