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Marketing Tips

Trade Show Appointment Setting Strategies for Clients

Appointment setting is an effective strategy for getting the right visitors to your trade show booth. When you know who is coming to your booth and when, you can be prepared to have the right person deliver a targeted message. While the focus of [...]

Marketing Tool Spotlight: Customer-Generated Content

Did you know 90% of buyers are more likely to purchase after reading a trusted review, but just 20% of companies even consider using reviews in their marketing mix? Even fewer use customer-generated content. TechValidate, a division of SurveyMonkey, allows companies to quickly survey their clients to generate persuasive [...]

Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or [...]

10 Website Go-Live Tips to Ensure a Smooth Launch

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i’s and crossed all the t’s to ensure your site is perfect. Now it’s finally time for [...]

Getting Started with Marketing Automation

A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments, many small to mid-market companies have been slow to adopt MA. The reason most companies give for stalling is [...]

10 Tips to Draw Traffic to Your Trade Show Booth

Many companies focus a bulk of their attention and money securing an exhibit space, selecting and designing a booth, and preparing the logistics of getting people and equipment to the event. While these steps are crucial, too little time is devoted to booth draw campaigns. [...]