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Marketing Tips

Marketing Tool Spotlight: Moz On-page Grader

Moz has been an instrumental tool at Clarity Quest for our SEO efforts. We use Moz to track campaigns, explore keywords, optimize our client's websites, and more.  One feature Moz offers is the On-page Grader. This feature allows you to evaluate your page or a competitor's page [...]

Trade Show Appointment Setting Strategies for Clients

Appointment setting is an effective strategy for getting the right visitors to your trade show booth. When you know who is coming to your booth and when, you can be prepared to have the right person deliver a targeted message. While the focus of [...]

Marketing Tool Spotlight: Customer-Generated Content

Did you know 90% of buyers are more likely to purchase after reading a trusted review, but just 20% of companies even consider using reviews in their marketing mix? Even fewer use customer-generated content. TechValidate, a division of SurveyMonkey, allows companies to quickly survey their clients to generate persuasive [...]

Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or [...]

10 Website Go-Live Tips to Ensure a Smooth Launch

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i’s and crossed all the t’s to ensure your site is perfect. Now it’s finally time for [...]