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Marketing Tips

Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or [...]

10 Website Go-Live Tips to Ensure a Smooth Launch

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i’s and crossed all the t’s to ensure your site is perfect. Now it’s finally time for [...]

Getting Started with Marketing Automation

A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments, many small to mid-market companies have been slow to adopt MA. The reason most companies give for stalling is [...]

10 Tips to Draw Traffic to Your Trade Show Booth

Many companies focus a bulk of their attention and money securing an exhibit space, selecting and designing a booth, and preparing the logistics of getting people and equipment to the event. While these steps are crucial, too little time is devoted to booth draw campaigns. [...]

The Secret to Decluttering Your Workspace

When it comes to organizing your desk or work bag, it's easy to let paperwork accumulate over time. As a digital marketing consultant, my workspace can change from day-to-day. Some days I'm at the office, other days I'm attending on-site client meetings, and occasionally I'll [...]

“It Works for Me”: Hayley Delamare, Epic Dog Studios

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” features business professionals sharing their [...]

Accelerating Health IT Sales Cycles with Personalized Marketing

Sales cycles are on every marketers mind, especially in healthcare, health IT, pharma and biotech. Specifically, marketers are tasked with shortening sales cycles, which is notoriously difficult to do in these industries. We’ve learned a few tricks for accelerating lengthy sales cycles in our 16+ [...]