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Marketing Tips

Accelerating Health IT Sales Cycles with Personalized Marketing

Sales cycles are on every marketers mind, especially in healthcare, health IT, pharma and biotech. Specifically, marketers are tasked with shortening sales cycles, which is notoriously difficult to do in these industries. We’ve learned a few tricks for accelerating lengthy sales cycles in our 16+ [...]

Get the Most for Your Marketing Department During Beta Trials and Pilots

Enterprise technology and IT companies often conduct complex beta trials or pilots as part of the sales process. After closing a pilot deal, your team may celebrate momentarily, but then the development team gets to work. While there's much to do on the technical front, companies [...]