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Online Marketing

How to Integrate Search Marketing Techniques Into Your Business Strategies

While the term “Search Marketing Integration” may be new to many, the strategy has long been a best practice for online marketing professionals. To get the most benefit from your online marketing efforts, these strategies must be integrated with all other areas of your business [...]

3 Steps to Kickstart Your Social Media Listening Strategy

Social marketing presents many opportunities to converse, engage, follow, like, and more. Have you considered using social to actively listen to your prospects? We actively listen for customer service questions and woes. Why not use social to listen and monitor for business development? What if [...]

Five Reasons to Hire a Pay-Per-Click Advertising Expert

Pay-per-click advertising is one of those digital marketing practices (much like search engine optimization) that requires niche expertise and years of staying up on historical changes, platform updates, and best practices. It's easy to waste a ton of money on PPC advertising if you don't [...]

What is the Long Tail and Why Does it Matter for SEO?

When establishing a search engine optimization strategy, it's tempting to optimize your website for the search terms that get the highest amount of traffic. You may think that if you can get a slice of the hundreds of thousands of monthly searches, you'll be winning [...]

Comparing SEO and SEM: Which is the Right Investment?

Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. At Clarity Quest, we believe in the power of both. SEO and SEM have been some of the lowest cost-per-lead sources for our agency and [...]

B2B Nuggets: Content Marketing Myths & Fascinating Thought Leaders

Check out some of the great business, healthcare, and technology content we’ve found recently. Each of these pieces contains some valuable information, so give them a quick view! If you have an interesting article to share, feel free to add it to the comments section [...]

How to Set Up Your Google My Business, Google+ and YouTube Accounts to Avoid Disasters

If you’re having trouble setting up and claiming your Google My Business, Google+ or YouTube accounts in the right order, you probably fall into two categories: “I’ve done this before, but everything looks different now and has a new name.” “I’ve never done this, [...]

Content Marketing Global Growth

The digital revolution is happening. From a Fortune 500 company to a local laundromat, it is essential to have an online presence that informative, consistent and attractive. As technology develops, marketers are gaining a greater ability to research consumer behavior and experiment with digital tools. Instead of [...]