Is your company using social media effectively? Even though you may have a Twitter account or a LinkedIn profile, these sites add no real benefit unless you know how to harness the information that other users are providing, whether that comes from direct feedback or [...]
MEALTRACKER® creates and supports dietary and nutritional menu planning software specifically designed for the long-term care market. Before launching a new, web-based product, MealTracker Direct, they asked us to redesign their website. We created a clean, easy-to-navigate website allowing users to quickly discover information about [...]
A growing law firm needed an updated website design to help convert more visitors into clients. Incorporating our keyword research to optimize their site for popular phrases, we developed a clean, user-friendly layout that clearly displays the firm's practice and service areas. The site was [...]
Tripolymer insulation needed an updated video to attract new insulation dealers. We used on site footage and an engaging script to show dealers which adding injection foam to their existing business is a smart move.
Tripolymer wanted a video that explains its insulation product to the average homeowner. We shot on site insulation scenes and wrote the script for this short video which extols the benefits of injection foam insulation.
Free media coverage is one of the best deals going. If you want to see your company's name in print, scan the daily emails from Help a Reporter Out (HARO). It will only take you 5-10 minutes each day to scan dozens of inquiries from [...]
If you are looking to pitch journalists or publications for public relations efforts and need to know who has been covering your areas of interest, check out the Google News Timeline. Enter a search term into this Google Labs web application and the tool will [...]
Editor's Note: This blog post was written in 2009 and contains some dated information that is no longer relevant. We recently updated our Press Release Wire Service Comparison to include 2016 rates and features for five of the top vendors. Click the link above to [...]
Many of the lower cost press release distribution services are now allowing you to specify a distribution time. I'm often asked "what time of day should I issue a release"? Unless you are trying to stem a crisis requiring an immediate release, I have found [...]
MatchPoint, a search-based application for finding journalists, launched this week. MatchPoint's contact management application spiders a massive proprietary database of online and print editorial content to produce a list of journalists ranked on how closely the journalists' bodies of work match the search query.To create [...]