Read a great article on B2B Marketing discussing how the traditional press release has changed from a vehicle for media to a vehicle for online marketing.
Google News is now picking up releases published on PitchEngine. PitchEngine lets users build and and share PR pages for free. What's different about PitchEngine is that you can build a PR webpage showcasing videos, your company's newsroom, and related links all on one page. [...]
NPR recently broadcast an interview with Rob Walker on the Diane Rehm Show, which provides a good overview the current state of marketing. While the focus was primarily B2C, there are certainly implications for all sectors: with the abundance of choice in every industry, buyers [...]
Type in a word, company or phrase in Serph and in about a minute see where you show up online - on pages, in blogs and news. It's super easy to use and all the search results I tried were very relevant.
There's a great blog post on Essential Keystrokes about driving traffic to your blog by linking to stories on major news websites such as CNN. Basically, the service Sphere.com connects traditional news media stories with posts in the blogosphere.
A number of respected SEO experts have lately been somewhat negative on the use of press releases as part of internet marketing campaigns. Press releases with keyword-rich titles do work - a little better on Yahoo! than Google, but they work. Here's an example... if [...]
Promote your company's generosity. Many of our clients give time and money to charitable organizations. However, virtually none of them promote the fact. I'm not talking about a self-serving rant, but just letting the community and media aware of the campaign.Our firm started a campaign [...]
Public relations can be a powerful lead generation tool for many small to medium-sized businesses. A key part of PR is conducting efficient yet informative interviews with members of the media. Thanks to Jacquie Taylor the founder of onQ Consulting and the person who heads [...]
The top 5 ad agencies know that public relations gets you more bang for the buck than advertising. Read the complete story on InternetWorldStats.
Many small companies miss out on the full potential of a press release by not sending the release directly to a targeted media list. Yes, wire services can be great in getting the message out to a large audience. However, you will get much better [...]